Don't Believe Everything You Think: The 6 Basic Mistakes We Make in Thinking
Thomas Kida





Format: Paperback, 286pp.
ISBN: 9781591024088
Publisher: Prometheus Books
Pub. Date: May 2, 2006

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Description and Reviews
From The Publisher:

Do you believe that you can consistently beat the stock market if you put in the effort? —that some people have extrasensory perception? —that crime and drug abuse in America are on the rise? Many people hold one or more of these beliefs although research shows that they are not true. And it’s no wonder since advertising and some among the media promote these and many more questionable notions. Although our creative problem-solving capacity is what has made humans the successful species we are, our brains are prone to certain kinds of errors that only careful critical thinking can correct. This enlightening book discusses how to recognize faulty thinking and develop the necessary skills to become a more effective problem solver. Author Thomas Kida identifies "the six-pack of problems" that leads many of us unconsciously to accept false ideas:

• We prefer stories to statistics
• We seek to confirm, not to question, our ideascWe rarely appreciate the role of chance and coincidence in shaping events
• We sometimes misperceive the world around us
• We tend to oversimplify our thinking
• Our memories are often inaccurate

Kida vividly illustrates these tendencies with numerous examples that demonstrate how easily we can be fooled into believing something that isn’t true. In a complex society where success—in all facets of life—often requires the ability to evaluate the validity of many conflicting claims, the critical-thinking skills examined in this informative and engaging book will prove invaluable.


About the Author

Thomas Kida (Amherst, MA) is a professor in the Isenberg School of Management at the University of Massachusetts at Amherst and the author of many articles on decision-making.


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