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How To Lose Friends & Infuriate People : Leadership in the Networked World Jonar C. Nader 
 Format: Hardcover, 357pp. ISBN: 9780957716544 Publisher: Plutonium Pub. Date: March 2000 Average Customer Review: 
 Description and Reviews From The Publisher: Jonar C. Nader is the anti-Dale Carnegie. Fed up with what he calls "inefficiency, inaccuracy, inconsistency, and untruths," he wrote How to Lose Friends and Infuriate People as an antidote to "winning friends," "seeking excellence," and all the other clichés that dominate - and cripple - the world of business leadership and personal achievement. Avoiding the anecdotes and celebrity profiles that mark many leadership books, this one offers the reader a combative new paradigm. In the three parts of the book, Nader helps readers develop their skills, work with others, and survive and prosper. This involves simple but often overlooked strategies such as standing firm, rejecting majority rule, watching out for "time thieves," valuing truth enough to speak out about it, and applying new concepts such as "mono-thought" and "swallowing your market whole." Nader's wit - "Apart from sudden death, nature is generally fair" - adds leavening to his insights. About the Author Jonar C. Nader is the world's only Post-Tentative Virtual Surrealist. He is an author, broadcaster, lecturer, journalist, futurist, and technologist. He is also a multi-faceted technology whiz, marketing supremo, leadership specialist, and digital-age philosopher. Jonar is the Manager of Technology for the Information Technology Society, and is the author of the best-selling 800-page book called "Prentice Hall's Illustrated Dictionary of Computing" (now in its third edition having sold more than 60 000 copies). As an acclaimed technologist and an award-winning debater, he argues cases about censorship, security, customer service, and technology in society. He won the 1995 International Gibran Award for his contribution to technology, and won the 1997 LEILA Technology Award. He is also an award-winning debater. Jonar Nader is a public speaker who is called upon to address major audiences, including the most senior of business, technology, and government officials. From the Author What this book is all about Leadership, management, and self-development principles are taught at hundreds of colleges to thousands of students who read millions of books. Yet companies collapse, businesses blunder, and friendships fail, while individuals and organizations are enslaved to inefficiency, inaccuracy, and instability. Why is it that so many popular techniques have a higher propensity to fail than to succeed? All this, despite the groundwork set by "gurus" who urged us to: go on a quest in search of excellence; win friends and influence people; engage in serious creativity; capture moments of truth; and develop the seven habits of highly effective people. Beyond the hype, the real issues have been too controversial to communicate, too tough to tackle, and too risky to raise because: 1. It is likely that motivated individuals willing to modify or change their habits would feel isolated and overwhelmed by the enormity of the tasks that lie ahead. 2. It is a tendency among colleagues and opponents to thwart anything that threatens the comfort of the status quo. 3. It is difficult to tackle well-entrenched and politically molded standards of behavior. 4. It is culturally accepted to follow the path of least resistance. 5. It is a mammoth task to single-handedly challenge the establishment. 6. It is a fact that social and cultural forces that accommodate mediocrity bond together to obstruct, frustrate, and dismantle any opponent through conflict or combat. Despite the efforts of commercialized gurus, it appears that individuals have not been properly guided in their pursuits. Misguided enthusiasts can be as menacing as non-believers. This results in a multitude of irritating graduates from "The Textbook School Of Bluffers".
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