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Old Title: Working the Room: How to Move People to Action through Audience-Centered Speaking Nick Morgan 
 Format: Paperback, 240pp. ISBN: 9781591397144 Publisher: Harvard Business School Press Pub. Date: February 1, 2005 Average Customer Review: 
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10 to 30 percent of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience-not just with your brain but with your body. In this book, he draws from more than twenty years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a three-part process-focusing on content development, rehearsal, and delivery-that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action. About the Author Nick Morgan is Editor of the Harvard Management Communication Letter and founder of Public Words, a communications coaching company. Find Items On Similar Subjects  Give Your Speech, Change the World: How to Move Your Audience to Action Speak Like Churchill, Stand Like Lincoln: 21 Practical Secrets of History's Greatest Speakers
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