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businessThink: Rules for Getting It Right--Now, and No Matter What! Dave Marcum, Steve Smith and Mahan Khalsa 
 Format: Hardcover, 240pp. ISBN: 9780471219934 Publisher: John Wiley & Sons Pub. Date: April 2002 Average Customer Review: 
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: Over fifty percent of all business decisions fail; eighty-two percent of businesses go under before their tenth anniversary and eight out of ten new products fail. In direct contrast, research also shows that ninety-one percent of all businesspeople are as confident as ever in making decisions. Decision confidence is up. Success is down. While we are an inventive, entrepreneurial society, an innovation explosion has also been marked by a business implosion. To improve the odds for success, the authors of businessThink deliver a revolutionary new method that bridges the monumental gap between the results businesspeople want and the failure they often get. The rules of businessThink provide tomorrow’s leaders with the ability to create effective solutions and take themselves and their companies into the zone of optimum performance. businessThink transforms "workers" into businesspeople with provocative, powerful new rules that will help you:
With rules like "Check Your Ego at the Door," "Move Off the Solution," "Create Curiosity," and "Get Evidence," businessThink goes where other business books are afraid to go and promises to significantly increase results by delivering hard-core business thinking and fusing it with high intuition and emotional intelligence to get it right––no matter what! Reviews "businessThink is a gem. Its "common sense" is in fact very uncommon sense. Follow the Eight Rules the authors derived from their research and consulting, and you'll dramatically up the odds of success-and the joy that flows from work well done." —Tom Peters, Author of In Search of Excellence "businessThink...could very well, in my opinion, qualify as the 8th Habit of Highly Effective People. The book is simply brilliant...a true leader's roadmap in leveraging and maximizing the intellectual capitalism of today's business person." —Pete Beaudrault, President and CEO, Hard Rock Café International. "businessThink is every person's MBA for the real world. It takes straight aim at the decades of dysfunction in business and hits the mark with a real-world "degree" of pragmatic, new thinking for new times." —Tom Curley, CEO-Publisher, U.S.A. Today "Thinking is hard. Thinking creatively is harder. Thinking creatively about business is hardest. This book not only enlightens you from hard to hardest but does it with profound simplicity." —Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, Author of Managing the Dream This is a great book and an easy read. It enhances the productivity of everyone who follows the advice given in it. It will release the energy of people in organizations. It is a must for every leader to have everyone in his organizations practice the principals in this book." —Dr. Ram Charan, Author of What The CEO Wants You To Know "businessThink focuses on where success starts: with the thinking process. In simple straightforward language authors Dave Marcum, Steve Smith and Mahan Khalsa present a process to transform the way people think about business. A must read for everyone." —Stedman Graham, Author of You Can Make It Happen, Chairman and CEO S. Graham & Associates "Intelligence and attitude are the only things you need to get ahead in the business world. You can't do much about your intelligence, but you can read businessThink which will do wonders for your attitude." —Al Ries, Co-Author, Positioning "businessThink is a practical, pragmatic guide to better business decisions. Managers should read the book the book with their teams and use it in leading team implementation of the wisdom it contains." —Bill Hitchcock, Global Director, EDS Digital Learning Services and SmartExecutive E-learning,
Executive of the year for 2001 "Lucidly presented, the authors' rules of engagement will unearth the hidden psychology that keeps companies from succeeding despite - -or maybe because of - - their best ideas." —Larry Downes, Co-Author - Unleashing the Killer App. "businessThink skillfully outlines fundamental business principals for the successful business organization. It offers practical concepts and progressive thinking. Read it for your success!!! (Unless you are comfortable with business as usual - looking forward to playing politics, flexing your ego and pounding your way up the corporate ladder...)" —Horst H. Schulze, Former Vice Chairman, The Ritz- Carlton Hotel Company, LLC "What makes this book so useful is that it offers a heavy dose of something important but in short supply in business today—common sense." —Jack Trout, Author, Differentiate or Die "businessThink is insightful, wise, and easy to grasp. I recommend this book to anyone interested in exploring effective problem solving solutions." —Rich DeVos, Co-Founder, Amway Corp., Owner and Chairman, NBA Orlando Magic "Surveying people on their driving skills. No one admits to less than good practices yet crashes - both business and vehicle — prove otherwise. businessThink is a deceptively simple, yet insightful reference book, which if honestly applied, has the potential to impact that critical space between think and action or {inaction}. For those who apply the learning's from businessThink, there is as much to be gained in the Public Sector as in the Corporate Community. —Patricia Pelton, CEO, Northern Lights Regional Health Authority, Fort McMurray, Alberta "This book is needed today more than ever before, in this business climate where every employee in every organization must businessThink, businessAct, and businessWork like they are the CEO!" —Gregory Coleman, Executive Vice President of North American Operations, YAHOO! "Occasionally there comes a book that doesn't "descend" from on high in academia, but arises from the blood, sweat, and tears of the trenches of reality and makes such a powerful sense that it opens our eyes to how our businesses really should be run. businessThink is that book." —Dr.Charles Roadman, CEO, American Health Care Association, Former Surgeon General United States Airforce "The lessons of businessThink are understandable and actionable. If your organization- like ours-wants to be recognized as the best, this book should be required reading for all current and future business leaders and managers." —William G. Parrett, President and Managing Partner, Deloitte & Touche LLP "In today's competitive business environments, businessThink should be required reading for employees at all levels…. it describes how to take responsibility for where you're going and how to get there, relevant for all facets of your life.... businessThink goes places other business books are afraid to go." —Dave Gregory, President and CEO, First Calgary Savings
About the Authors Dave Marcum has a unique blend of management experience: from Vice President of Sales and Marketing to Chief Operating Officer to Business Transformation Leader at FranklinCovey. Marcum is a respected authority on complex sales and works with companies across the globe like EDS, Microsoft, and Accenture. Steve Smith has two degrees in management and psychology. He has been a human resources manager inside a Fortune 500 company, an entrepreneur starting his own consulting firm, and led development of FranklinCovey’s The 4 Roles of Leadership. Smith is an entrepreneurial thinker and works with clients like Nike, Hard Rock Cafe, and the U.S. Air Force. Mahan Khalsa is a world-renowned expert in business development, whose clients include Arthur Andersen, Microsoft, and Walt Disney. He graduated with honors in economics from UCLA and has an MBA from Harvard. Khalsa is a Vice President at FranklinCovey. FranklinCovey is the world’s leading learning and performance solutions firm whose client portfolio includes eighty-two Fortune 100 companies and more than two-thirds of the Fortune 500 companies. FranklinCovey has forty-five offices in thirty-eight countries. Table of Contents
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