Sun Tzu: The Art of War for Managers - 50 Strategic Rules Updated for Today's Business
Gerald A. Michaelson
Description and Reviews
From The Publisher:
Organized around 50 rules for strategic thinking, The Art of War for Managers translates the strategic wisdom of Sun Tzu into powerful 10-minute lessons to enhance your business and personal success. The book focuses on how to apply Sun Tzu's wisdom to business and personal success. The content has three unique features. 1. A new translation of "The Art of War." 2. Excerpts from other translations clarify meanings. 3. Text is simplified into 50 rules for strategic thinking enhanced by useful examples.
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About the Author
Gerald A. Michaelson has a long and distinguisher career in business. A former vice president of Magnavox and a recognized authority on "The Art of War," he has addressed audiences on five continents on the wisdom of Sun Tzu. His articles on the application of military strategy to business regularly appear in business publications. His companions books include Winning the Marketing War and 50 Ways to Close a Sale (and Keep the Customer for Life). "Winning the Marketing War compares the best of Eastern strategy and Western strategy.
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