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The Experience Economy: Competing for Customer Time, Attention, and Money B. Jospeh Pine and James H. Gilmore 
 Format: Hardcover, 368pp. ISBN: 9781633697973 Publisher: Harvard Business Review Press Pub. Date: Revised edition December 10, 2019 Average Customer Review: 
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy. Reviews For any business seeking to turn on its customers, The Experience Economy offers surprising, practical insights. Pine & Gilmore provide proven tools for engaging guests-since every consumer's a guest regardless of your business-well into the new millennium. Roger Dow, Senior Vice President and General Sales Manager, Marriott International, and Coauthor of Turned On: Eight Vital Insights to Energize Your People, Customers, and Profits
As the world cascades toward sameness, every innovative good created or service provided will be copied at the speed of sound. Pine & Gilmore look beyond the traditional business models to provide a blueprint for what happens next: differentiation by experience. They have convinced me that work is theatre and that success comes from creating experiences and pushing the envelope by staging every interaction as a once-in-a lifetime event. Watts Wacker, Founder, Firstmatter, and Coauthor, The 500-Year Delta: What Happens After What Comes Next
Pine & Gilmore confirm our sense of excitement about the Experience Economy and the role experiences play in building stronger, more personal relationships with employees, corporate customers, and consumers. Businesses today must deliver emotional, authentic experiences to build and encourage sustainable growth for survival in the future. Places ready? Curtain going up! Marilyn Carlson Nelson, President, CEO, and Vice Chair, Carlson Companies, Inc.
This no-nonsense book tells us why simply delivering great service is no longer a winning strategy. Pine & Gilmore provide practical insights that will help all industries compete in the new Experience Economy. Alan P. Hald, Cofounder, MicroAge, and Master Entrepreneur of the Year
Pine & Gilmore capture the essence of today's demanding consumer expectations and provide a creative, step-by-step script to help your organization to meet them. This book is a must read if you want to be 'on stage' in the next millennium. Frank P. Stanek, President, International Business Development, Universal Studios Recreation Group
A relevant and timely perspective on current and future opportunities in retailing, entertainment, and our American public life. The Experience Economy reflects uncommon common sense. Kenneth Wong, President, Walt Disney Imagineering About the Authors B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business. Find Items On Similar Subjects  Blur: The Speed of Change in the Connected Economy
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