How To Become CEO : The Rules for Rising to the Top of Any Organization
Jeffrey J. Fox





Format: Hardcover, 162pp.
ISBN: 9780786864379
Publisher: Hyperion
Pub. Date: October 1998

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Description and Reviews
From The Publisher:

Want to be boss? This primer from marketing entrepreneur Jeffrey J. Fox purports to help you achieve that ambition. Among his 75 bromides: Don't have a drink with the gang. Skip all office parties. Always remember your subordinates' spouses. Send handwritten notes.

In How to Become CEO, consultant Jeffrey Fox has written an insightful handbook of traits to develop for all generations of CEO aspirants - or for anyone who wants to get ahead in today's business world. Open it to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five "rules" focuses on a specific action that should be taken, a trait that needs to be developed, or a prohibition to follow. The words never and always are used frequently. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top. Anyone looking to climb the corporate ladder will be grateful for Fox's direct, pithy advice - the essentials to follow if you want to reach the top.


About the Author

Jeffrey J. Fox is the bestselling author of How to Become a Rainmaker and How to Become CEO and the founder of Fox & Co., a premier marketing consulting company in Avon, CT. Prior to starting Fox & Co., he was VP Marketing and Corporate VP of Loctite Corporation. Fox is the subject of a top 100 Harvard Business School case study that is also thought to be the most widely taught marketing case study in the world. A frequent speaker to large organizations and groups of senior executives, he is a graduate of Trinity College in Hartford, CT, and has an MBA from Harvard Business School. He lives in New Hampshire.


Table of Contents

	Introduction
I	Always Take the Job That Offers the Most Money	1
II	Avoid Staff Jobs, Seek Line Jobs	4
III	Don't Expect the Personnel Department to Plan Your Career	6
IV	Get and Keep Customers	8
V	Keep Physically Fit	11
VI	Do Something Hard and Lonely	13
VII	Never Write a Nasty Memo	15
VIII	Think for One Hour Every Day	17
IX	Keep and Use a Special "Idea Notebook"	19
X	Don't Have a Drink with the Gang	20
XI	Don't Smoke	22
XII	Skip All Office Parties	24
XIII	Friday is "How Ya' Doin'?" Day	26
XIV	Make Allies of Your Peers' Subordinates	28
XV	Know Everybody by Their First Name	29
XVI	Organize "One-Line Good-Job" Tours	31
XVII	Make One More Call	33
XVIII	Arrive Forty-five Minutes Early and Leave Fifteen Minutes Late	35
XIX	Don't Take Work Home from the Office	37
XX	Earn Your "Invitation Credentials"	39
XXI	Avoid Superiors When You Travel	42
XXII	Eat in Your Hotel Room	44
XXIII	Work, Don't Read Paperbacks, on the Airplane	46
XXIV	Keep a "People File"	47
XXV	Send Handwritten Notes	49
XXVI	Don't Get Buddy-Buddy with Your Superiors	51
XXVII	Don't Hide an Elephant	53
XXVIII	Be Visible: Practice WACADAD	55
XXIX	Always Take Vacations	57
XXX	Always Say "Yes" to a Senior Executive Request	59
XXXI	Never Surprise Your Boss	61
XXXII	Make Your Boss Look Good, and Your Boss's Boss Look Better	63
XXXIII	Never Let a Good Boss Make a Mistake	65
XXXIV	Go to the Library One Day a Month	67
XXXV	Add One Big New Thing to Your Life Each Year	69
XXXVI	Study These Books	71
XXXVII	"Dress for a Dance"	73
XXXVIII	Overinvest in People	75
XXXIX	Overpay Your People	78
XL	"Stop, Look, and Listen"	81
XLI	Be a Flag-Waving Company Patriot	83
XLII	Find and Fill the "Data Gaps"	85
XLIII	Homework, Homework, Homework	87
XLIV	Never Panic ... Or Lose Your Temper	89
XLV	Learn to Speak and Write in Plain English	92
XLVI	Treat All People as Special	95
XLVII	Be a Credit Maker, Not a Credit Taker	97
XLVIII	Give Informal Surprise Bonuses	99
XLIX	Please, Be Polite with Everyone	101
L	Ten Things to Say That Make People Feel Good	103
LI	The Glory and the Glamour Come after the Gruntwork	105
LII	Tinker, Tailor, Try	107
LIII	Haste Makes Waste	110
LIV	Pour the Coals to a Good Thing	113
LV	Put the Importance on the Bright Idea, Not the Source of the Idea	115
LVI	Stay Out of Office Politics	117
LVII	Look Sharp and Be Sharp	119
LVIII	Emulate, Study, and Cherish the Great Boss	121
LIX	Don't Go Over Budget	123
LX	Never Underestimate an Opponent	125
LXI	Assassinate the Character Assassin with a Single Phrase	127
LXII	Become a Member of the "Shouldn't Have Club"	129
LXIII	The Concept Doesn't Have to Be Perfect, but the Execution of It Does	131
LXIV	Record and Collect Your Mistakes with Care and Pride	133
LXV	Live for Today; Plan for Tomorrow; Forget about Yesterday	135
LXVI	Have Fun, Laugh	136
LXVII	Treat Your Family as Your Number One Client	138
LXVIII	No Goals, No Glory	140
LXIX	Always Remember Your Subordinates' Spouses	142
LXX	See the Job through the Salespeople's Eyes	144
LXXI	Be a Very Tough "Heller Seller"	146
LXXII	Don't Be an Empire Builder	149
LXXIII	Push Products, Not Paper	151
LXXIV	To Teach Is to Learn and to Lead	154
LXXV	Do Not Get Discouraged by the Idea Killers	156
	Epilogue	159

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