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Winning Behavior: What the Smartest, Most Successful Companies Do Differently

Terry R. Bacon and David G. Pugh

Retail Price: $27.95
LS Price: $20.95
You Save: $7.00 (25%)

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Format: Hardcover, 368pp.
ISBN: 9780814413678
Publisher: AMACOM
Pub. Date: July 3, 2003

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Description and Reviews
From The Publisher:

In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more.

Behavioral Differentiation is emerging as the "final frontier" in competitive strategy, and Winning Behavior shows how leading companies use it to exceed expectations and outperform competitors. This eye-opening book offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles).

In today's ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. Winning Behavior reveals the secrets the best companies use—and any business can use—to stay at the pinnacle of success in their industry.

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About the Authors

Terry R. Bacon (Durango, CO) is the author of Selling to Major Accounts (0-8144-0462-6) and dozens of other books and publications, and the cofounder and president of Lore International Institute. David G. Pugh (Durango, CO) is cofounder and executive vice president of Lore and a recognized authority on marketing, sales, and proposal training.

Table of Contents

1The Final Frontier
2We Will Assimilate You
3You Are How You Behave
4The Four Ways to Create Behavioral Differentiation
5The Gold Standards in Behavioral Differentiation
6Random Acts of Kindness
7Exceptional Values
8Living the Promise
9The Engines that Drive It
10Why Southwest Airlines Soars: B2C Behavioral Differentiation
11Searching for Stars: B2B Behavioral Differentiation
12Creating and Sustaining the Difference

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