Managing in a Time of Great Change
Peter F. Drucker





Format: Hardcover, 352pp.
ISBN: 9781422140796
Publisher: Harvard Business Press
Pub. Date: October 27, 2009 Average Customer Review:


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Description and Reviews
From The Publisher:

America's pre-eminent management lecturer and writer takes the management world inside timely and varied problems and opportunities of the 1990s. Drucker's latest book explores:

• The urgent requirement for each company to have a "theory of business"
• The five deadliest business sins of the 90s
• The need for executives to routinely seek new kinds of business and market information that today's technology provides
• Competition in the global economy
• How to develop new international markets
• Rules for managing the many kinds of family-owned businesses continuing to outnumber all other forms in the U.S.
• The extraordinary new cost-savings revolution in retailing

It is not so very difficult to predict the future. It is only pointless. Many futurologists have high batting averages--the way they measure themselves and are commonly measured. They do a good job of foretelling some things. But always far more important are the fundamental changes that happened though no one predicted them or could possibly have predicted them. Looking back ten years today, no one in 1985 predicted--or could have predicted--that the establishment of the European Economic Community would not release explosive economic growth in Europe but would, on the contrary, usher in a decade of economic stagnation and petty bickering. As a result, the United Europe of 1995 is actually weaker in the world economy than was the fractured Europe of 1985...But equally important, one cannot make decision for the future. Decisions are commitments to action. And actions are always in the present, and in the present only. But actions in the present are also the one and only way to make the future. Executives are paid to execute--that is, take effective action. That they can do only in contemplation of the present, and by exploiting the changes that have already happened...To enable today's executive to be ahead of this different tomorrow--indeed to make it their tomorrow--is the aim of this book.


About the Author

Peter F. Drucker was born in 1909 in Vienna and was educated there and in England. He received his doctorate in public and international law while working as a newspaper reporter in Frankfurt, Germany, and then worked as an economist for an international bank in London. In 1927, he came to the United States. Drucker's management books and analyses of economics and society are widely read and respected throughout the world and have been translated into more than 20 languages. He also has written a lively autobiography, two novels, and several volumes of essays. He has been a frequent contributor to various magazines and journals over the years and is an editorial columnist for The Wall Street Journal.

Drucker has four children and six grandchildren. A hiker and student of Japan and Japanese art, he lives with his wife, Doris, in Claremont, California.


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