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The Breakthrough Imperative: How the Best Managers Get Outstanding Results

Mark Gottfredson and Steve Schaubert

Retail Price: $26.95
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Format: Hardcover, 384pp.
ISBN: 9780061358142
Publisher: Collins
Pub. Date: March 11, 2008

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Item No: 9780061358142

Description and Reviews
From The Publisher:

Stemming originally from an influential Harvard Business Review article by author Mark Gottfredson, The Breakthrough Imperative is based on Gottfredson and Schaubert's more than 25 years of experience at Bain and on a quantitative study of over 1,500 companies over a 20-year period. Based on this study, they'e distilled the science of management down to four key principles that managers at any level can use, indeed MUST use, if they're to succeed. While most managers may be intuitively familiar with some of these laws, very few managers manage to strategically employ them in order to grow their business:

1. Costs & prices always decline
2. Market position dictates strategy
3. Profit pools don't stand still
4. Simplicity gets results

New managers have a very short and measured amount of time to get results, about 18 months at the latest. And they don't come into an organization that's standing still, in the language of physics, the organization has mass, velocity, and acceleration (or deceleration); in the language of business, it has existing strengths and weaknesses, threats and opportunities. A manager who fails to properly assess the organization's existing situation (point of departure) and desired goals (point of arrival) will inevitably fail to reach their mark. Gottfredson and Schaubert show how the four laws, relentlessly applied, will allow any manager, regardless of their individual strengths and weaknesses, to develop a framework for action, a road that will take them from departure to arrival. Supported by Gottfredson and Schaubert's own decades of experience as managers and then consultants, The Breakthrough Imperative is that rare business book that's rigorous yet accessible, authoritative yet instantly compelling.

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About the Authors

Mark Gottfredson is a partner in Bain & Company's Dallas, Texas, office, which he founded in 1990. Currently global head of Bain's performance improvement practice, he has advised clients in a wide range of industries and is a leader in the firm's business strategy, airline, manufacturing, and retailing practices. In 2005, Consulting Magazine named him one of the world's top twenty-five consultants. He has written extensively for publications such as the Harvard Business Review, Wall Street Journal, Singapore Business Times, The Edge (Malaysia), South China Morning Post, London Business School's Business Strategy Review, and World Business Review. He is fluent in Japanese and has worked extensively in Japan. Mark graduated magna cum laude from Brigham Young University and received his MBA from Harvard Business School with high distinction in 1983. He lives in Dallas.

Table of Contents
The Two Keys to Breakthrough Results1
First Law: Costs and Prices Always Decline21
Second Law: Competitive Position Determines Your Options55
Third Law: Customers and Profit Pools Don't Stand Still97
Fourth Law: Simplicity Gets Results147
Where You're Starting From: Diagnosing Your Point of Departure181
Where You're Going: Mapping Your Point of Arrival and Making a Plan225
The Road to Results247
Research Methodology285
Experience Curves295
The Full-Potential Performance-Improvement Diagnostic307

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