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The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself
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Format: Hardcover, 320pp.
Pub. Date: January 6, 2015
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Item No: 9780062302519
Description and Reviews
From The Publisher:
How can work be delightful—perhaps even magical? The Business Romantic offers a radically different view of the successful enterprise and inspires you to find more meaning in business.
It's an indispensable part of our lives, from the long hours we work to the products and services we buy—and yet business seems divorced from the full expression of our humanity. For many of us, something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance.
In this smart, playful, and provocative book, Tim Leberecht, one of today's most original business thinkers, argues that we underestimate the importance of romance in our lives and proposes that we can find it in products, experiences, and organizations that connect us with something greater than ourselves.
In the face of eroding trust in capitalism, pervasive technology, and the desire to quantify our behaviors, The Business Romantic reveals the power of business to transcend mere rationality and self-interest and move toward deep, passionate exchanges that honor our most complete selves. From corporate strategy to the workplace, from product innovation to branding, customer relationships, and sales, Leberecht presents ten "Rules of Enchantment" that illustrate the value of choosing intimacy over transparency, mystery over clarity, devotion over data, vulnerability over control, delight over satisfaction, and love over liking.
A data analyst who is enamored with the intrinsic beauty of spreadsheets; the "voice" of Twitter; an Argentinian couple who reinvent shoelaces in a quest to reimagine the obvious; a performer who helps innovators through fake corporate seminars; rebels-in-residence who challenge their company's conventions; a pop-up magazine that exists for just one night; a legacy brand built on absence; a secret society that catalyzes organizational change—these are some of the fascinating characters and groups you will meet in this witty and rousing ramble through the world of Business Romanticism.
Whether you are a consumer or producer, employee or entrepreneur, The Business Romantic urges you to start the most sublime of revolutions: Expect more. Give more of yourself. Fall back in love with business and with your life.
“Every hard, calculating member of the executive team can benefit from this book’s unabashedly soft, humanistic approach tounlocking the potential in organizations—because at the end of the day, enabling the humans in one’sorganization is the only way to unlock the romantic quest for better businesses.”
—JOHN MAEDA, Partner, Kleiner Perkins Caufield & Byers and author of The Laws of Simplicity and Redesigning Leadership
“The Business Romantic makes an uplifting case for injecting greater meaning into work. If more people and workplaces followed his rules, our jobs would be more fulfilling.”
—ADAM GRANT, Wharton professor and New York Times bestselling author of Give and Take
“The Business Romantic is a wonderfully unusual business book that encourages us in a playful yet reflective way to find beauty and meaning in our work lives and shows us how small, everyday actions can help us build a more humane economy.”
—KLAUS SCHWAB, Founder and Executive Chairman, World Economic Forum
“Leberecht has successfully articulated why passion and romance are important, yet often missing in today’s enterprises. The Business Romantic gives us permission to use romance to create companies and products that people truly love.”
—DOREEN LORENZO, President, Quirky
“I’m in love with Tim Leberecht’s celebration of Business Romantics. This big-hearted book will inspire you to think bigger, aim higher, and do something meaningful.”
—WILLIAM C. TAYLOR, Founding Editor, Fast Company and Author, Practically Radical
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About the Author
Tim Leberecht is the chief marketing officer of NBBJ, a global design and architecture firm that helps organizations such as Amazon, the Bill & Melinda Gates Foundation, Boeing, Microsoft, Samsung, Starbucks, and Tencent create meaningful experiences. He is the former chief marketing officer of Frog Design, a product-innovation and strategy firm acclaimed for its work with Apple and many other Fortune 500 brands. His writing has appeared in publications such as Fast Company, Forbes, Fortune, and Wired. He has spoken at such venues as TEDGlobal, the Economist Big Rethink, DLD, the Silicon Valley CEO Summit, and the World Economic Forum. His TED Talk "3 Ways to (Usefully) Lose Control of Your Brand" has been viewed by almost a million people to date. He was born and raised in Germany, and lives in San Francisco with his wife and daughter.
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