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Captivology: The Science of Capturing People's Attention
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Format: Hardcover, 256pp.
Pub. Date: March 3, 2015
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Item No: 9780062324191
Description and Reviews
From The Publisher:
Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace? Why do some musicians grow as popular as Beyoncé, while others never make the charts? Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective? And why can't anyone seem to ever get the attention of their kids?
In Captivology, Ben Parr, former editor of Mashable and cofounder of DominateFund, reveals how and why our mind pays attention to some events, ideas, or people and not others. Vividly bringing to life the stories of en-trepreneurs, musicians, filmmakers, thought leaders, political strategists, magicians, and other masters of attention, Parr presents a new understanding of how attention works and identifies seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. These triggers spark our brain's attention response systems by appealing to fundamental aspects of human nature.
Combining the latest scientific research with interviews of visionaries who have successfully brought attention to their ideas, projects, and companies (Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn's CEO Jeff Weiner, New York Times bestselling author Susan Cain, and more), Parr makes the case that you can rise above the noisy crowd and be heard—without having to shout.
and practical, Captivology will change how you tell your kid to clean her room, deliver your next presentation, con-vince the world to support your cause, or attract users to your product.
"Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works."
"Don't shout, captivate -- that's the key to capturing attention. And you don't need to be especially good-looking, loud or charismatic to do so -- there's actually a science behind it. In Captivology, Ben Parr doesn't get all geeky explaining how it works; instead he draws on examples from Beyoncé, Steve Jobs and the creators of Game of Thrones. Whether you're an entrepreneur, manager or up-and-coming worker bee, Captivology has tips for you."
—New York Post
"Spryly written... [Captivology] is a worthwhile read, if you can concentrate your mind."
“Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a skill that everyone needs. Captivology will show you how to capture other people’s attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea.”
—Adam Braun, New York Times bestselling author of The Promise of a Pencil
“The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr’s Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out.”
—Craig Newmark, founder, Craigslist
“Filled with useful tips, practical advice and case studies, Captivology is a book everyone in the attention business should buy. (By the way, that’s YOU. Every. One. Of. Us.)”
—Sree Sreenivasan, Chief Digital Officer, The Metropolitan Museum of Art and professor of digital media, Columbia Journalism School
“Captivology is a brilliant investigation of how one can make a mark in this world by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting.”
—Donal Logue, actor, producer, and director
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About the Author
Ben Parris the Co-founder and Managing Partner of DominateFund, a strategic venture capital firm that invests in and accelerates the growth of early-stage companies through its expertise in attention, branding, press, marketing, customer and user acquisition, virality, and celebrity partnerships. He is also a columnist for Inc. and a regular contributor at CNBC and Entertainment Tonight. Previously, Parr was a columnist and commentator for CNET and, before that, was Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on social media and technology and helped manage Mashable's growing editorial team. Forbes named Parr one of their "30 Under 30", and his work has been featured in a variety of media, including CNN, Fox News, The Wall Street Journal, NPR, and The New York Times.
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