 |
|
Competing Against Luck: The Story of Innovation and Customer Choice Clayton M. Christensen, Taddy Hall, Karen Dillon and David Duncan 
 Format: Hardcover, 288pp. ISBN: 9780062435613 Publisher: HarperBusiness Publication Date: October 4, 2016 Average Customer Review: 
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides. Reviews This game-changing book is filled with compelling real world examples, including from inside Intuit. Jobs Theory has had --and will continue to have ---a profound influence on Intuit’s approach to innovation. It just might change yours, too. —Scott Cook, Co-founder & Chairman of Intuit Clayton Christensen’s books on innovation are mandatory reading at Netflix. —Reed Hastings, Co-founder and CEO of Netflix About the Authors Clayton M. Christensen is the Kim B. Clark Professor at Harvard Business School, the author of seven books, a five-time recipient of the McKinsey Award for Harvard Business Review's best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50. Karen Dillon was editor of the Harvard Business Review until 2011. She is a graduate of Cornell University and Northwestern University’s Medill School of Journalism. In 2011 she was named by Ashoka as one of the world’s most influential and inspiring women.  |
|
The Essential Lists BOOKS TO READ BEFORE YOU LEAD 
Grow Your Leadership Skills NEW AND UPCOMING LEADERSHIP BOOKS 
Classic Leadership Books BOOKS TO READ BEFORE YOU LEAD |
 |
| ||
 | © 2020 LeadershipNow™ All materials contained in https://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. |
| |