Repositioning: The New Battle for Your Mind
Description and Reviews
From The Publisher:
Jack Troutís timely follow up to his landmark work, Positioning!
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About the Author
Jack Trout is president of Trout & Partners, a marketing firm with offices in 13 countries, whose clients include AT&T, IBM, Burger King, Merrill Lynch, Xerox, and many other major corporations. He is the author or coauthor of numerous marketing classics, including Positioning, Marketing Warfare, Bottom-Up Marketing, The 22 Immutable Laws of Marketing, and The New Positioning.
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