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The New Articulate Executive: Look, Act and Sound Like a Leader
Granville Toogood 
 Format: Hardcover, 240pp. ISBN: 9780071743266 Publisher: McGraw-Hill Pub. Date: 2 edition - June 25, 2010 Average Customer Review: 
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: The Classic Guide to Business Communications . . . Updated for a New Generation of Media-Savvy Leaders Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, “Wonderful things happen when people talk face-to- face." His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation—and get results. Corporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications. This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation. Using his proven step-by-step system, you can:
The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job. Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive. Reviews "An indispensable tool for executive success." —Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University's School of Advanced International Studies "Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people." —Michael Koffler, Chairman, Young President’s Organization "The beauty of Granville Toogood's method is how simple it is to implement." —Scudder Fowler, CEO, The Liminal Group "Granville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations." —Sean Geehan, President, The Geehan Group "Makes the capable business person more capable, more successful, and definitely more confident." —Martha Stewart
About the Author Granville Toogood is a principal Faculty Member of Liminal Group, President of Granville Toogood Associates, a best-selling author, consultant, seminar leader and speaker who has inspired audiences all over the world. His clients have included more than two-thirds of the Fortune 500 CEOs and thousands of executives and managers from other blue-chip companies, including GE, Deloitte & Touche, NBC, Morgan Stanley, Swiss Bank, Philip Morris, UBS, Credit Suisse, NYSE, Northrop Grumman and Citigroup, among others. He is creator of the benchmark Perfect Presentation concept. He is a former Life Magazine and television reporter who produced The Today Show News, and produced network news programs for NBC and ABC. Table of Contents Introduction: Where Are We? Everything You Need to Know About Public Speaking PART ONE The Speaking Game 1 Leadership Communications: The Secret Weapon 3 2 Becoming a Player 8 3 First, Understand Your Audience 12 4 Alpha Dogs and Worker Bees 20 5 Avoiding Dangerous Traps 24 PART TWO Creating the Perfect Presentation 6 Get It Together 29 7 Designing the Perfect Presentation: The Power Formula 36 8 The Strong Start 38 9 Forging a Powerful Message 48 10 Talking with Pictures 50 11 The Conversational Approach 53 12 The Strong Finish 60 13 Getting the Message Across 69 PART THREE Delivery 14 The 18-Minute Wall: Audience Attention Span 83 15 How to Capture Your Audience 86 16 The PowerPoint Paradox: Designing Visual Aids to Work for You---Never Against You 93 17 How to Make a Powerful Deck Presentation: Going by the Book 119 18 Write Like You Speak: Ten Important Rules to Live By 129 19 The Six Most Common Language Mistakes 143 20 How to Beat Fear 147 21 Keep the Momentum Going 150 22 The Power of Silence 156 23 Body Language 159 24 How to Dress 163 25 How to Read a Prepared Text Like a Pro (and Not Look Like You're Reading) 170 26 How to Use Teleprompters 182 27 Taking a Cue from Stage Monitors 186 PART FOUR After the Speech and Managing the Media 28 The Art of Q&A 191 29 Dealing with the Media 198 30 Handling Hecklers 204 31 Train Yourself 208 32 What's It All Worth to You? 210 Test Your New Articulate Executive IQ 215 Index 224 Find Items On Similar Subjects  Speak Like Churchill, Stand Like Lincoln: 21 Practical Secrets of History's Greatest Speakers
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