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The New Articulate Executive: Look, Act and Sound Like a Leader
Granville Toogood

Retail Price: $23.00
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Format: Hardcover, 240pp.
ISBN: 9780071743266
Publisher: McGraw-Hill
Pub. Date: 2 edition - June 25, 2010

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Description and Reviews
From The Publisher:

The Classic Guide to Business Communications . . . Updated for a New Generation of Media-Savvy Leaders

Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, “Wonderful things happen when people talk face-to- face." His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation—and get results.

Corporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.

This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation.

Using his proven step-by-step system, you can:
  • Position yourself as a leader in your industry.
  • Command any venue and compel any audience.
  • Use the "8-second rule" to make a strong first impression.
  • Speak with the confidence of a CEO.
  • Outperform in any presentation.
Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.

The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.

Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.


"An indispensable tool for executive success."
—Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University's School of Advanced International Studies

"Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people."
—Michael Koffler, Chairman, Young President’s Organization

"The beauty of Granville Toogood's method is how simple it is to implement."
—Scudder Fowler, CEO, The Liminal Group

"Granville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations."
—Sean Geehan, President, The Geehan Group

"Makes the capable business person more capable, more successful, and definitely more confident."
—Martha Stewart

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About the Author

Granville Toogood is a principal Faculty Member of Liminal Group, President of Granville Toogood Associates, a best-selling author, consultant, seminar leader and speaker who has inspired audiences all over the world. His clients have included more than two-thirds of the Fortune 500 CEOs and thousands of executives and managers from other blue-chip companies, including GE, Deloitte & Touche, NBC, Morgan Stanley, Swiss Bank, Philip Morris, UBS, Credit Suisse, NYSE, Northrop Grumman and Citigroup, among others. He is creator of the benchmark Perfect Presentation concept. He is a former Life Magazine and television reporter who produced The Today Show News, and produced network news programs for NBC and ABC.

Table of Contents

Introduction: Where Are We?

Everything You Need to Know About Public Speaking

PART ONE The Speaking Game

1 Leadership Communications: The Secret Weapon 3

2 Becoming a Player 8

3 First, Understand Your Audience 12

4 Alpha Dogs and Worker Bees 20

5 Avoiding Dangerous Traps 24

PART TWO Creating the Perfect Presentation

6 Get It Together 29

7 Designing the Perfect Presentation: The Power Formula 36

8 The Strong Start 38

9 Forging a Powerful Message 48

10 Talking with Pictures 50

11 The Conversational Approach 53

12 The Strong Finish 60

13 Getting the Message Across 69


14 The 18-Minute Wall: Audience Attention Span 83

15 How to Capture Your Audience 86

16 The PowerPoint Paradox: Designing Visual Aids to Work for You---Never Against You 93

17 How to Make a Powerful Deck Presentation: Going by the Book 119

18 Write Like You Speak: Ten Important Rules to Live By 129

19 The Six Most Common Language Mistakes 143

20 How to Beat Fear 147

21 Keep the Momentum Going 150

22 The Power of Silence 156

23 Body Language 159

24 How to Dress 163

25 How to Read a Prepared Text Like a Pro (and Not Look Like You're Reading) 170

26 How to Use Teleprompters 182

27 Taking a Cue from Stage Monitors 186

PART FOUR After the Speech and Managing the Media

28 The Art of Q&A 191

29 Dealing with the Media 198

30 Handling Hecklers 204

31 Train Yourself 208

32 What's It All Worth to You? 210

Test Your New Articulate Executive IQ 215

Index 224

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