Toyota Under Fire: Lessons for Turning Crisis into Opportunity
Jeffrey Liker and Timothy N. Ogden
Description and Reviews
From The Publisher:
For decades, Toyota has been setting standards that are the envy--and goal--of organizations worldwide. Its legendary management principles and business philosophy, first documented by Jeffrey Liker in his influential book The Toyota Way, changed the business world's approach to operational excellence. Granted unprecedented access to Toyota's facilities worldwide, Liker, along with Timothy
Ogden, investigated the inside story of how Toyota faced the challenges of the recession and the recall crisis of 2009-2010. In both cases, the company was caught off guard--and found that a root cause of the challenges it faced was its failure to live up to its own principles. But the fundamentals were still there, and the company has ultimately come out of the most challenging years of its post-war existence even stronger than before.
Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement.
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About the Authors
Jeffrey K. Liker is the author of the bestselling The Toyota Way. He is a professor of industrial and operational engineering at the University of Michigan and co-founder and president of the Toyota Way Academy. With nine Shingo Prizes for research excellence, his work has appeared in books and such publications as Harvard Business Review and Sloan Management Review.
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