Split-Second Persuasion: The Ancient Art and New Science of Changing Minds
Description and Reviews
From The Publisher:
How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it’s more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive.
"In this eminently readable book Dutton, avoiding pop-psychology, presents brilliant and highly original advice on how to get someone to do something. A handy skill in courtship, business, science and law but also useful to us in all our daily lives."
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About the Author
Dr. Kevin F. Dutton is a psychologist and research fellow with the Faraday Institute of Science and Religion at Cambridge University. His work has been published in journals that include Scientific American Mind, Journal of Experimental Psychology, and Cognition and Emotion.
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