Solving Problems with Design Thinking: Ten Stories of What Works
Jeanne Liedtka, Andrew King, and Kevin Bennett
Description and Reviews
From The Publisher:
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.
In a clear and simple style, this book shows how design thinking has been applied successfully to address complex and very different problems in a variety of organizations, both for- and not-for-profit. The ten case studies provide creative and innovative applications of the design principles, providing sufficient detail of use to readers in their own planning processes. The book provides depth of value to the graduate professional classroom while being simple and clear for immediate use by managers.
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About the Authors
Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute. Kevin Bennett is a manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.
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