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Engaged Leadership: Building a Culture to Overcome Employee Disengagement
2nd Edition

Clint Swindall

Retail Price: $22.95
LS Price: $17.21
You Save: $5.74 (25%)

Availability: Usually ships within 24 hours

Format: Hardcover, 224pp.
Publisher: Wiley
Pub. Date: 2 edition March 22, 2011

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Item No: 9780470933114

Description and Reviews
From The Publisher:

There are two kinds of employees—engaged and disengaged. Engaged employees are those who are dedicated to the organization's vision and eager to contribute. They are productive and live by the organization's values. Disengaged employees are those who aren't even aware of the organization's vision and spend most of their time watching the clock. They simply show up to work prepared to do the minimum to get by. Whereas engaged employees challenge those around them to do more and better, disengaged employees demoralize the productive employees with their lack of passion and intensity.

The question for business leaders like you is simple: How do you turn disengaged employees into engaged and eager contributors?

The answer is simple . . . Engaged Leadership. Since an employee is engaged or disengaged based on the culture of the organization, leaders must build a culture to overcome employee disengagement. Engaged Leadership shows readers how to build that culture by breaking down the art of effective leadership into three primary areas that all leaders must master in order to inspire and engage their employees: directional leadership, which builds a consensus for the vision; motivational leadership, which inspires people to pursue the vision; and organizational leadership, which develops the team to realize the vision.

Though many leaders excel at one or two areas of leadership, truly great leaders are masters of all three. And that's what it takes to turn disaffected and disengaged employees into highly engaged go-getters.

This book combines the popular business fable format with the more straightforward, how-to format that challenges you to use what you learn. It engages both the creative and the practical parts of the brain to teach smart leadership skills in an active and exciting way. Inside, you'll find a practical framework for successful leadership that works regardless of your role or industry. It's packed with ideas and strategies for building a dynamic culture that engages employees at all levels of the organization, releasing the true potential of your organization. If you want engaged, hard-working employees, it's time to provide engaged leadership.


"Engaged Leadership is the best of both worlds: an engaging business story coupled with a primer on the practical skills all leaders need. In the book, Swindall provides many useful tools for successfully meeting twelve major leadership challenges. I recommend it."
—Mark Sanborn author, The Fred Factor and You Don't Need a Title to Be a Leader

"This creatively inspiring book not only encourages the leaders of tomorrow, but also inspires the leaders of today to step up and meet the challenges of a changing world. Business leaders will find true substance at the core of each page."
—Nido Qubein President, High Point University, and Chairman, Great Harvest Bread Co.

"Give this book to anyone aspiring to be an effective leader and you've put them ahead of the curve. Swindall has done a masterful job of bringing leadership to life in a book that's engaging and effective. Create a leadership culture in your company by getting this book now!"
—Joe Calloway author, Work Like You're Showing Off! and Becoming a Category of One

"This book is so engaging; you'll forget you're learning. If you only have time for one book this year—make it Engaged Leadership. You won't be disappointed."
—Bradford D. Beldon President and CEO, Beldon Roofing Company

"This is a slam dunk by Swindall! What a powerful read for any team member of an organization. A fun, enjoyable, insightful, and impactful lesson on how to apply the key concepts of engaged leadership to move your team forward."
—Joe Clark Vice President, Ticket Sales & Services, San Antonio Spurs

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About the Author

Clint Swindall is a nationally recognized expert on leadership as the President and CEO of Verbalocity, Inc., a personal development company that focuses on leadership enhancement. He is an in-demand professional speaker who delivers an inspiring and enthusiastic message about engaged leadership to thousands of employees for clients such as the American Bankers Association, Enterprise Rent-A-Car, the U.S. Army, Wells Fargo, and more.

Table of Contents
The Format
The Tale
The Fable
The Application of Engaged Leadership
Directional Leadership – Building a Consensus for the Vision
Challenge One. Recruit support from the Top 26%
Challenge Two. Prepare the organization for change
Challenge Three. Let them know how they contribute
Challenge Four. Constantly communicate progress
Motivational Leadership – Inspiring Employees to Pursue the Vision
Challenge Five Lead with positive motivation
Challenge Six. Celebrate small successes
Challenge Seven. Encourage life balance for all employees
Challenge Eight. Create a fair work environment
Organizational Leadership – Developing the Team to Realize the Vision
Challenge Nine. Identify and position the appropriate talent
Challenge Ten. Build a bridge between the generations
Challenge Eleven. Move toward real empowerment
Challenge Twelve. Establish a strategy to maintain success
The Importance of Character Core
About the Author

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