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Keeping The Millennials: Why Companies Are Losing Billions in Turnover to This Generation- and What to Do About It
Joanne Sujansky and Jan Ferri-Reed

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Format: Hardcover, 256pp.
ISBN: 9780470438510
Publisher: Wiley
Pub. Date: June 2, 2009

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Description and Reviews
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As the Baby Boomers retire and the young Millennials, also known as Generation Y, enter the workforce, this massive demographic shift is causing big problems for even the most successful companies. These Millennials are highly sought-after for their technological savvy, energetic work ethos, and young, hip attitude that can help companies connect with young consumers.

But all is not well. Many companies are able to recruit Millennial workers effectively, but end up alienating and losing them shortly thereafter. Despite their good qualities, the Millennials don't always share the traditional values of Boomers, with whom they often come into conflict. Disenchanted, many Millennials give up and look for opportunities outside the corporate world. This high turnover rate among the young—who must be recruited, trained, and then replaced—is costing companies billions of dollars every year.

If your company is struggling to hang on to young workers, Keeping the Millennials offers sage advice and smart strategies for building a workplace that welcomes employees of every generation. It explains how to lower turnover rates and the high costs that accompany them and suggests effective policies for attracting and retaining young workers. You'll learn where and how to find energetic twenty-somethings; the big mistakes that could brand your company as a bad place for young professionals; the most common complaints the generations direct at each other; and the top ten things you can do to make your company a place where young people want to stay and build a career.

Today, you can't afford to let generational differences stand in the way of getting things done. Nor can you afford to alienate one generation by favoring another. Happy employee—of every generation—lead to happy customers. If you want to keep your business stocked with young, fresh, talented people—and dramatically cut your turnover costs in the process—Keeping the Millennials shows you how to turn conflict into collaboration, productivity, and business success.


"This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It's one of the most useful value-added books about the Millennial generation."
—Warren Bennis, Distinguished Professor of Management, University of Southern California,and author of On Becoming a Leader

"Are you confused trying to understand the younger generation? Keeping the Millennials explores this fascinating generation raised with technology and the challenges they bring to the workplace. Read this great book andlearn how to attract, hire, and retain this dynamic new generation!"
—Marshall Goldsmith, New York Times and Wall Street Journal #1 bestselling author of What Got You Here Won't Get You There and Succession: Are You Ready?

"Keeping the Millennials is a lively and insightful book that'sessential reading for every leader who aspires to enlist the hearts, minds, and spirits of a highly talented new generation that demands cool workplaces but is reluctant to make long-term commitments. Weaving together compelling cases and relevant research with illustrative examples and practical tips, Joanne Sujansky and Jan Ferri-Reed havewritten a balanced and indispensable guide to recruiting, retaining, and developing the workforce that will drive the future of our organizations and our economies."
—Jim Kouzes, bestselling coauthor of The Leadership Challenge

"I love this book!!! It's fresh as a breaking news flash and as fun to read as yourfavorite blog! Definitely rates an A+ as timely, targeted, and terrific. All managers will clearly see themselves and their employees in crisp new perspectives...and can easily latch on to precise tools to make their organization more competitive in a turbulent reality."
—Morris Massey, PhD, creator of the What You Are Is... video training series, EnterpriseMedia.com

"Corporations are always concerned about return on investment. Drs. Sujansky and Ferri-Reed have made a clear case about the bottom-line value of keeping Millennials—and creating productive workplace cultures for all generations. This is amust-read for anyone concerned about the retention of these key employees."
—Jack Phillips, PhD,Chairman, ROI Institute

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About the Authors

Dr. Joanne G. Sujansky, Certified Speaking Professional, is founder and CEO of KEYGroup, an international speaking, training, executive coaching, and assessment firm. She is a former national president of the American Society for Training and Development and an active member of the National Speakers Association. She is an in-demand keynote speaker and a consultant to many large corporations.

Dr. Jan Ferri-Reed is a seasoned consultant and President of KEYGroup. Her work includes speaking, corporate assessments, and consulting with corporate clients. She is also an active member of the American Society for Training and Development.

Table of Contents

1A Generational Battle Ahead
2A Workforce to Reckon With
3Attracting Millennials The “Cool Factor”
4Those Other Children of Boomers Generation X
5Creating a Millennial-Friendly Culture
6Managing Millennials
7Millennial or Boomer?
8Preparing Millennials to Lead
9R U Communicating with Millennials?
10Marketing to Millennials
11Where to Start?
About the Authors

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