Adaptability: The Art of Winning In An Age of Uncertainty
Description and Reviews
From The Publisher:
Strategy is about shaping the future. Adaptability breaks down the concept of "shaping the future" into a set of strategic adaptation rules based on solid evidence. Each rule boils down scientific research into memorable, practical wisdom illustrated with intriguing examples of strategies used by the world's biggest and best companies.
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About the Author
Max McKeown is an author, consultant and popular speaker. He has been strategic advisor to Microsoft, Virgin, the 2012 Olympics, Sony, Barclays and Vodafone on innovation, human potential, customer experience, marketing, team building and competitive advantage. He was elected to the Customer Service Hall of Fame on MSN Money and has been nominated as a Star of Human Resources by Personnel Today. He is a regular columnist and "thought leader" for Management-Issues, and he has authored several popular books including Why They Don't Buy and The Truth About Innovation and the forthcoming The Strategy Book.
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