The Riddle: Where Ideas Come From and How to Have Better Ones
Andrew Razeghi





Format: Hardcover, 256pp.
ISBN: 9780787996321
Publisher: Jossey-Bass
Pub. Date: January 28, 2008

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Description and Reviews
From The Publisher:

An inspiring and entertaining take on leadership and innovation

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.


About the Author

Andrew Razeghi is an adjunct associate professor at the Kellogg School of Management at Northwestern University, where he teaches course work on innovation. As founder of StrategyLab, Inc., he works with organizations seeking growth through the creation and introduction of new ideas. His clients include Aurora Healthcare, Brinker International, Carlson Restaurants, Cytec Engineered Materials, Darden Restaurants, GE, GlaxoSmithKline, the Houston Texans, Intermatic, Novartis, PepsiCo, Treehouse Foods, and World Kitchen. In addition to his consulting work, Razeghi is a popular speaker on growth strategy and innovation. He is vice chairman of the Wright Centers of Innovation Review Panel at the National Academy of Sciences in Washington, D.C., and he serves as an adviser to Americans for Informed Democracy, a nonpartisan organization whose mission is to promote global awareness among next-generation leaders. He also is a faculty adviser to Unitus, a worldwide leader in scaling innovative solutions to global poverty. Prior to joining Kellogg, Razeghi taught the capstone M.B.A. course at the Graduate School of Business at Loyola University and was among the fi rst American professors to teach free market economics at the Prague School of Economics in Prague, Czech Republic, shortly after the fall of communism. He is the author of the best-selling book Hope: How Triumphant Leaders Create the Future (Jossey-Bass) and has written many articles on creativity, innovation, and leadership. He earned his undergraduate degree in international business from Bradley University and his M.B.A. from Loyola University.


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