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The Art of The Strategist: 10 Essential Principles For Leading Your Company to Victory
William A. Cohen

Retail Price: $19.95
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Format: Paperback, 238pp.
ISBN: 9780814414095
Publisher: AMACOM
Pub. Date: June 9, 2004

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Item No: 9780814414095

Description and Reviews
From The Publisher:

From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of: commitment to a definite objective, seizing and maintaining the initiative, economization to mass (concentration of resources), positioning, surprise, multiple simultaneous alternatives, the indirect approach, simplicity, timing, and exploiting success. With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.


"His[Cohen's]abridged versions of famous military campaigns and battles are the book's greatest appeal".
—Cecil Johnson, syndicated columnist


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About the Author

William A. Cohen (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of The New Art of the Leader, The Wisdom of the Generals, and How to Make it Big as a Consultant.

Table of Contents
Part 1The Roots of Strategy3
Part 2The 10 Essential Principles
1The Fundamental Principle: Commit Fully to a Definite Objective27
2Sieze the Initiative and Keep It43
3Economize to Mass Your Resources59
4Use Strategic Positioning71
5Do the Unexpected83
6Keep Things Simple99
7Prepare Multiple, Simultaneous Alternatives113
8Take the Indirect Route to Your Objective127
9Practice Timing and Sequencing145
10Exploit Your Success159
Part 3Putting the Strategic Principles Into Action
11Strategy Must be Tailored to Fit the Environment177
12Crisis Strategy—What to Do When Things Go Wrong195
13How to Apply the Principles of Strategy211
14The Principles Are Not Only Essential ... They're Universal219

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