The Art of The Strategist: 10 Essential Principles For Leading Your Company to Victory by William A. Cohen

The Art of The Strategist: 10 Essential Principles For Leading Your Company to Victory
William A. Cohen

Format: Paperback, 238pp.
ISBN: 9780814414095
Publisher: AMACOM
Pub. Date: June 9, 2004

Average Customer Review:

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Description and Reviews
From The Publisher:

From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of: commitment to a definite objective, seizing and maintaining the initiative, economization to mass (concentration of resources), positioning, surprise, multiple simultaneous alternatives, the indirect approach, simplicity, timing, and exploiting success. With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.

Reviews

"His[Cohen's]abridged versions of famous military campaigns and battles are the book's greatest appeal".

�Cecil Johnson, syndicated columnist

About the Author

William A. Cohen (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of The New Art of the Leader, The Wisdom of the Generals, and How to Make it Big as a Consultant.

Table of Contents

	Foreword	vii
	Preface	ix
	Acknowledgments	xiii
Part 1	The Roots of Strategy	3
Part 2	The 10 Essential Principles
1	The Fundamental Principle: Commit Fully to a Definite Objective	27
2	Sieze the Initiative and Keep It	43
3	Economize to Mass Your Resources	59
4	Use Strategic Positioning	71
5	Do the Unexpected	83
6	Keep Things Simple	99
7	Prepare Multiple, Simultaneous Alternatives	113
8	Take the Indirect Route to Your Objective	127
9	Practice Timing and Sequencing	145
10	Exploit Your Success	159
Part 3	Putting the Strategic Principles Into Action
11	Strategy Must be Tailored to Fit the Environment	177
12	Crisis Strategy�What to Do When Things Go Wrong	195
13	How to Apply the Principles of Strategy	211
14	The Principles Are Not Only Essential ... They're Universal	219
	Notes	223
	Index	229

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