Chaotics: The Business of Managing and Marketing in the Age of Turbulence
Philip Kotler and John A. Caslione
Description and Reviews
From The Publisher:
A new way of doing business for increasingly turbulent times.
“Globalization and technology have heightened the interconnection, interdependence and fragility of today’s marketplace…Chaotics provides a system for steering businesses through both the best and worst of times.”
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About the Authors
Philip Kotler (Evanston, IL) is one of the world’s foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. He is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the author of many influential books, including Marketing Management.
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