Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise
William E. Schneider





Format: Hardcover, 224pp.
ISBN: 9780814437995
Publisher: AMACOM
Pub. Date: July 20, 2017

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Description and Reviews
From The Publisher:

What’s wrong with these management scenarios?

• A former Apple executive implements Apple-like leadership, power, and compensation practices within J.C. Penney, and sales plunge 25%.

• Microsoft shifts its focus from new and effective technologies to ideas that promise quick profits, and the company loses half its value in three years.

• A large day care chain states that the priority for administrators and teachers is to keep classrooms continually filled with children, and loses 30% of its staff and 23% of its customers within a year.

In these three examples, leaders adopted approaches that ran contrary to their customer promise and the nature of their enterprise. And in each case it had devastating consequences.

For too long, leaders of organizations around the world have focused on solving the people problems they face with minimal success because they try to implement management ideas that don’t fit their kind of organization. As a result, problems reoccur, leaders fail, and organizations like J.C. Penney and Microsoft take falls—some to never rise again. One size does not fit all.

The solution? Understanding your enterprise’s customer promise and leading in the way that properly fits your promise. Simply put, a nuclear power plant, a day care center, a PR firm, and a high-tech business have fundamentally different promises and must be led differently. Choose leadership practices that fit your customer promise and company type, and your organization can thrive. Apply the wrong practices, and the contradictions will cause strain that pulls your company apart.

Lead Right for Your Company Type shows how every organization falls into one of four categories determined by their customer promise: the predictable and dependable enterprise delivering consistent, reliable, and dependable products or services; the best-in-class enterprise delivering one-of-a-kind and distinctive products or services; the customized enterprise delivering a unique solution to each customer; or the enrichment enterprise promising fulfillment and the realization of higher-level purposes.

This book provides examples of world-renowned companies in a wide range of industries to illustrate the benefits of leading in the way that fits their company type. And it gives practical steps you’ll be able to apply immediately to your organization. You’ll learn:

• Which of the four enterprise types fits your organization
• The system-centric mindset and how to thrive in your “living system”
• How to establish the “magnetic north” for your enterprise
• Tips for connecting core and support work processes
• The 15 drivers of culture and 3 drivers of leadership
• How to balance and keep your strengths from becoming weaknesses
• Ways to adapt to environmental and life cycle changes

Escape the same old superficial results of leadership approaches and books that propose one-size-fits-all solutions. Embrace your enterprise’s customer promise and start leading and building to effectively deliver on your promise. Lead Right for Your Company’s Type is the book that shows you how.


About the Author

William E. Schneider, Ph.D. is a consulting psychologist and co-owner of Corporate Development Group (CDG), a leadership and organizational development firm. He is the author of The Reengineering Alternative.

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