The Key to Great Leadership: Rediscovering the Principles of Outstanding Service
Description and Reviews
From The Publisher:
How do you develop the special qualities that bring success as a leader? To answer this important question, Peter Burwash interviewed thousands of managers and workers in the world's best companies. The Key contains the revealing and inspiring results of his research in two sections The 12 Universal Principles of Great Service Companies and The 25 Universal Qualities fo Great Leaders. The Key shows clearly and simply how to achieve outstanding service and effective leadership in both your professional and personal life. The levels of great leadership and outstanding service are what make or break a company. This book gives both company owners and employees a roadmap to the top. Peter Burwash, CEO and founder of one of the best managed companies in America, is more than qualified to give advice on leadership and customer service.
Burwash is to tennis what Harvey Penick is to golf. Each man excels at teaching his sport and suggests mastery or improvement in it as a metaphor for personal growth and success. Burwash heads an international tennis management firm, with clubs and resorts in 25 countries, that James O'Toole in Vanguard Management (1985) cited as one of 10 best-managed companies. Now Burwash lays out what he discovered in making his company a service leader. He lists "the 12 universal principles of great service companies" and "the 25 universal qualities of great leaders," stating each principle or quality simply, illustrating each with a rubric from the likes of Winston Churchill and Confucius, and further explaining each with a meaningful anecdote.
—Booklist, David Rouse
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About the Author
Peter Burwash is founder and president of Peter Burwash International, the world's largest and most successful tennis management company with operations in 23 countries. PBI was named one of America's ten best-managed companies in Vanguard Management and hailed as "a forerunner of a class of entirely new service organizations." Drawing on extensive hands-on leadership experience managing an international business, he is a best-selling author considered one of the absolute champions of the service industry. Peter's broad-based knowledge and insightful analysis has been garnered through countless hours with many of the most respected global thinkers, leaders and mentors. This know-how has made him an authority on a wide range of topics including leadership, service, self-improvement, tennis, health and fitness.
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