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Contented Cows Still Give Better Milk: The Plain Truth about Employee Engagement and Your Bottom Line
Revised and Expanded

Bill Catlette and Richard Hadden

Retail Price: $24.95
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Format: Hardcover, 208pp.
ISBN: 9781118292730
Publisher: Wiley
Pub. Date: 2 edition July 3, 2012

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Description and Reviews
From The Publisher:

How to foster happier employees for a healthier bottom line

Managers could learn a lot from a message echoed by generations of dairy farmers: "Contented cows give better milk." This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Still Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth.
  • Offers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right . . . and few that didn't
  • Fad-free prescriptive advice informed by the authors' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use
  • Coauthor Bill Catlette's Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders
Direct from the horse's . . . actually cow's mouth, this fully revised and expanded second edition will teach readers that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.


"Very few business authors take time to do the research on who's getting it right, and then distill the learning into executable, high protein advice. Catlette and Hadden do that, and then kick it up a notch by making it as fun as it is informative—in a business book!"
—ANN RHOADES, PRES (Person Responsible for Extraordinary Service), People Ink, and author of Built on Values

"Catlette and Hadden have nailed what Southwest knew from the beginning—that if you treat your people right and focus on your customers, they'll both help you build a business that blows right past the competition."
—HOWARD PUTNAM, former CEO, Southwest Airlines, and author of The Winds of Turbulence

"Bill and Richard build the business case for doing right by your employees. Faster growth, better stock returns, higher market caps—all the result of caring for employees and regularly communicating their valuable role in achieving organization success."
—DEREK IRVINE, VP, Strategy and Consulting, Globoforce, and coauthor of Winning with a Culture of Recognition

"In the Post-Derivative Crash era, when companies' 'economic tradeoffs' and 'latest HR idea' consultants are fracturing the employee relationship and trust, Bill and Richard deliver a timely second dose of their enduring road map of what actually works to keep employees engaged and your organization moving forward."
—SCOTT D. WILSON, Director, Sales Operations, Medtronic, Spinal and Biologics Division

"Bravo! Catlette and Hadden have once again brilliantly articulated why having a workforce hitting on all cylinders creates the best business engine for today's competitive landscape."
—STEVE GILMORE, CEO, Reach Human Capital, A Career Partners International firm

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About the Authors

Bill Catlette is a thought leader in the arena of leadership and employee engagement who has spent his entire career helping build highly successful organizations. Coauthor of Rebooting Leadership and the Contented Cows leadership book series, he coaches and advises managers worldwide on leadership and employment matters. Richard Hadden is a Certified Speaking Professional (CSP) with a focus on leadership and employee engagement. He is coauthor of Rebooting Leadership and the Contented Cows leadership book series. Since 1990, Richard has addressed more than 800 audiences on five continents, making the business case for having a focused, engaged, and capably led workforce.

Table of Contents

PART I The Premise1
1Just the Facts3
2Cows with Attitude21
PART II Contented Cows Are Committed41
3The “Vision Thing”: Passengers or Crew43
4The Path to Commitment53
PART III Contented Cows Are Cared About63
5First You Feed the Troops65
6Tell ’Em the Truth85
7When Times Get Tough95
8Contented Cows Are Connected115
9A Case for Some Useful Benefits129
PART IV Contented Cows Are Enabled147
10Empower This!149
11Enabled Employees Are Incredibly Well Trained157
12Enabled Employees Are Tooled169
13Enabled Employees Are Trusted181
14When the Contented Cows Come Home (Speculations on the Near Future)189

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