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Contented Cows Still Give Better Milk: The Plain Truth about Employee Engagement and Your Bottom Line
Revised and Expanded
Bill Catlette and Richard Hadden
LS Price: $16.95
You Save: $8.00 (32%)
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Format: Hardcover, 208pp.
Pub. Date: 2 edition July 3, 2012
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Item No: 9781118292730
Description and Reviews
From The Publisher:
How to foster happier employees for a healthier bottom line
Managers could learn a lot from a message echoed by generations of dairy farmers: "Contented cows give better milk." This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Still Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth.
Direct from the horse's . . . actually cow's mouth, this fully revised and expanded second edition will teach readers that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.
- Offers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right . . . and few that didn't
- Fad-free prescriptive advice informed by the authors' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use
- Coauthor Bill Catlette's Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders
"Very few business authors take time to do the research on who's getting it right, and then distill the learning into executable, high protein advice. Catlette and Hadden do that, and then kick it up a notch by making it as fun as it is informative—in a business book!"
—ANN RHOADES, PRES (Person Responsible for Extraordinary Service), People Ink, and author of Built on Values
"Catlette and Hadden have nailed what Southwest knew from the beginning—that if you treat your people right and focus on your customers, they'll both help you build a business that blows right past the competition."
—HOWARD PUTNAM, former CEO, Southwest Airlines, and author of The Winds of Turbulence
"Bill and Richard build the business case for doing right by your employees. Faster growth, better stock returns, higher market caps—all the result of caring for employees and regularly communicating their valuable role in achieving organization success."
—DEREK IRVINE, VP, Strategy and Consulting, Globoforce, and coauthor of Winning with a Culture of Recognition
"In the Post-Derivative Crash era, when companies' 'economic tradeoffs' and 'latest HR idea' consultants are fracturing the employee relationship and trust, Bill and Richard deliver a timely second dose of their enduring road map of what actually works to keep employees engaged and your organization moving forward."
—SCOTT D. WILSON, Director, Sales Operations, Medtronic, Spinal and Biologics Division
"Bravo! Catlette and Hadden have once again brilliantly articulated why having a workforce hitting on all cylinders creates the best business engine for today's competitive landscape."
—STEVE GILMORE, CEO, Reach Human Capital, A Career Partners International firm
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About the Authors
Bill Catlette is a thought leader in the arena of leadership and employee engagement who has spent his entire career helping build highly successful organizations. Coauthor of Rebooting Leadership and the Contented Cows leadership book series, he coaches and advises managers worldwide on leadership and employment matters.
Richard Hadden is a Certified Speaking Professional (CSP) with a focus on leadership and employee engagement. He is coauthor of Rebooting Leadership and the Contented Cows leadership book series. Since 1990, Richard has addressed more than 800 audiences on five continents, making the business case for having a focused, engaged, and capably led workforce.
Table of Contents
|PART I The Premise||1|
|1||Just the Facts||3|
|2||Cows with Attitude||21|
|PART II Contented Cows Are Committed||41|
|3||The “Vision Thing”: Passengers or Crew||43|
|4||The Path to Commitment||53|
|PART III Contented Cows Are Cared About||63|
|5||First You Feed the Troops||65|
|6||Tell ’Em the Truth||85|
|7||When Times Get Tough||95|
|8||Contented Cows Are Connected||115|
|9||A Case for Some Useful Benefits||129|
|PART IV Contented Cows Are Enabled||147|
|11||Enabled Employees Are Incredibly Well Trained||157|
|12||Enabled Employees Are Tooled||169|
|13||Enabled Employees Are Trusted||181|
|14||When the Contented Cows Come Home (Speculations on the Near Future)||189|
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