The Ultimate Book of Influence: 10 Tools of Persuasion to Connect, Communicate, and Win in Business
Chris Helder





Format: Paperback, 224pp.
ISBN: 9781118641309
Publisher: Wiley
Pub. Date: July 15, 2013

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Description and Reviews
From The Publisher:

Master the power of influence and persuasion to achieve more in work and life

For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal.

The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more.

• Written by one of Australia’s most successful speakers on the art of influence
• Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors
• Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action

Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.


About the Author

Chris Helder is a certified practitioner of Neuro-Linguistic Programming specialising in advanced communications and behavioural modelling. His global client list includes high-profile companies from the financial, technological, pharmaceutical, manufacturing and automotive industries. He regularly presents his high-impact presentations and workshops throughout the Asia?Pacific region, the US and Europe.


Table of Contents

	Foreword	ix
	About Chris Helder	xi
	Introduction: the new reality	xiii
	Part I Influencing yourself — action and clarity	1
1	Tool number 1: breaking down the e-wall	3
2	Tool number 2: the butterfly	15
3	Tool number 3: the sunset	25
	Part II Influencing others: getting your own way	45
4	Tool number 4: act as if	47
5	Tool number 5: FORD	65
6	Tool number 6: positive, positive, positive — negative	83
	Part III Reading people	95
7	Tool number 7: the colours	97
8	Tool number 8: reading body language	117
	Part IV Selling and winning: certainty and simplicity	133
9	Tool number 9: same, same but different	135
10	Tool number 10: move to the side	149
	Conclusion	163
	Appendix: How are you tracking?	165
	Special acknowledgements	171
	Index	173

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