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The Ultimate Book of Influence: 10 Tools of Persuasion to Connect, Communicate, and Win in Business
Chris Helder

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Format: Paperback, 224pp.
ISBN: 9781118641309
Publisher: Wiley
Pub. Date: July 15, 2013

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Item No: 9781118641309

Description and Reviews
From The Publisher:

Master the power of influence and persuasion to achieve more in work and life

For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal.

The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more.
  • Written by one of Australia’s most successful speakers on the art of influence
  • Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors
  • Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action
Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.

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About the Author

Chris Helder is a certified practitioner of Neuro-Linguistic Programming specialising in advanced communications and behavioural modelling. His global client list includes high-profile companies from the financial, technological, pharmaceutical, manufacturing and automotive industries. He regularly presents his high-impact presentations and workshops throughout the Asia?Pacific region, the US and Europe.

Table of Contents

About Chris Helderxi
Introduction: the new realityxiii
Part I Influencing yourself — action and clarity1
1Tool number 1: breaking down the e-wall3
2Tool number 2: the butterfly15
3Tool number 3: the sunset25
Part II Influencing others: getting your own way45
4Tool number 4: act as if47
5Tool number 5: FORD65
6Tool number 6: positive, positive, positive — negative83
Part III Reading people95
7 Tool number 7: the colours97
8Tool number 8: reading body language117
Part IV Selling and winning: certainty and simplicity133
9Tool number 9: same, same but different135
10Tool number 10: move to the side 149
Appendix: How are you tracking?165
Special acknowledgements171

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