Beyond the Idea: How to Execute Innovation in Any Organization
Vijay Govindarajan and Chris Trimble
Description and Reviews
From The Publisher:
The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.
In this timely book, Tuck School of Business professor Govindarajan and consultant Trimble (coauthors of Reverse Innovation) show how innovation can be used in any business situation. Noting that most companies are built for day-to-day operations rather than for innovation, the authors present strategies for change, deftly detailing three business models that overcome these limitations: model S, for small initiatives; model R, for repeatable initiatives; and model C, for other initiatives. Illustrating their theories with business plans from BMW, Apple, and other companies, the authors point out the potential pitfalls of each approach. Next, they explain how to assemble targeted teams to execute these initiatives: dedicated teams, which are assigned to these ventures full time, or nearly full time; and shared staff, who contribute to these projects while also performing their regular jobs. Govindarajan and Trimble describe how to avoid conflict between the two teams while simultaneously maximizing their output and inspiring their dedication. A final chapter on lessons learned solidifies these action plans. Three appendices deal with strategy, change, and the role of the chief innovation officer (an increasingly popular job title), respectively. Written in an accessible style, this useful book will help companies of any size tackle the task of innovation with relatively little risk.
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About the Authors
Vijay Govindarajan (VG) is the Earl C. Daum 1924 Professor of International Business at Tuck at Dartmouth. In the latest global ranking of management thinkers, VG came in third place. He lives in New Hampshire. Chris Trimble, also on the faculty at Tuck, has been an advisor for dozens of top corporations. With Govindarajan he co-authored The New York Times bestseller Reverse Innovation (2012) and How Stella Saved the Farm (2013). He lives in Vermont.
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