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Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
Jay Samit

Retail Price: $27.99
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Format: Hardcover, 304pp.
ISBN: 9781250059376
Publisher: Flatiron Books
Pub. Date: July 7, 2015

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Description and Reviews
From The Publisher:

In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital firms and incubators; finding the funding necessary to launch a start-up can feel impossible. The business leaders of our future must anticipate change to create their own opportunities for personal satisfaction and professional success. In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses.

Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level to help anyone can achieve success and lasting prosperity-without needing to raise funds from outside investors.

Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses-including Richard Branson, Steve Jobs, Elon Musk, YouTube, Circ du Soleil, Odor Eaters, Iams, Silly Putty, and many more-Samit shows how personal transformation can reap entrepreneurial and professional rewards. Disrupt You! offers clear and empowering advice for anyone looking to break through; for anyone with a big idea but with no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike.


Despite the constantly changing tides of the media industry, Jay Samit has been at the forefront of global trends for over three decades. He has been an intrapreneur and entrepreneur and excelled at both.
—Wall Street Journal

Samit, who has been at the helm of many digital watersheds, from negotiating with Steve Jobs over iTunes, to having the original leader in college social networks is optimistic that user attention will be a valuable enough currency to pay for more than just entertainment.
—Fast Company

Jay Samit is one of the world's most successful digital media innovators.
—Founders Institute

Embracing innovation has been a hallmark of Jay Samit's career...and that's the mindset all professionals should aspire to now. To successfully navigate today's professional landscape, you must understand the dynamics of disruption. As Jay teaches in this book, you can swim with the currents of change instead of against them. And when you do that, disruption can propel you toward new opportunities, new creative challenges, and prosperity.
—Reid Hoffman, founder of LinkedIn and author of THE START-UP OF YOU

Before, disruption was something we sat and admired. Now, thanks to this book, it's something we can stand up and do. With an array of examples so energizing they seem to leap off the page, technology innovator Jay Samit offers sage advice for launching products, building businesses, and transforming careers.
—Adam Grant, Wharton professor and New York Times bestselling author of GIVE AND TAKE

This book provides invaluable advice for anyone who wants to disrupt themselves, solve big problems, and thrive in today's rapidly changing, constantly innovating world. A must read.
—Peter H. Diamandis, CEO, XPRIZE; Executive Chairman, Singularity University; and New York Times bestselling author of ABUNDANCE

DISRUPT YOU! solves the innovator's dilemma by teaching entrepreneurs how to think and how to achieve game-changing results. Samit combines powerful business insights with a practical step-by-step roadmap for success.
—Nolan Bushnell, founder Atari, Chuck E. Cheese, and Brainrush

Jay Samit has been at the center of the most disruptive trends of the last thirty years and he has crystallized how innovation shakes the world-from tech, to education, to mankind. DISRUPT YOU! is your guide to becoming the smartest person you know!
—Ken Rutkowski, host of Business Rock Stars

DISRUPT YOU! is revolutionary. To survive in today's economy, everyone needs to think like an entrepreneur. Samit shows how we have the power to succeed in business by disrupting our internal limitations, turning obstacles into opportunities, and killing our best ideas. This is a must read for every entrepreneur and intrapreneur wanting greater satisfaction out of their careers.
—Kelly Perdew, entrepreneur and winner of NBC’s The Apprentice

In the 20 years I've known him, Jay has reinvented one business after another. Part magician, part engineer, and part analyst, he's predicted, prepared for, and prospered from the disruption of several multi-billion- dollar businesses. In DISRUPT YOU! he reverse-engineers the disruptive mindset that will affect every business from automotive to the corner restaurant. A must read.
—Seth Shapiro, two-time Emmy® Award-winner and member of the Board of Governors, the Television Academy

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About the Author

Jay Samit has been described by Wired magazine as "having the coolest job in the industry." He is a leading technology innovator who has raised hundreds of millions of dollars for startups; sold companies to Fortune 500 firms; taken companies public; and partnered with some of the world's biggest brands, including Coca Cola, McDonald's, General Motors, United Airlines, Microsoft, Apple, Verizon, and Facebook. Samit is CEO of SeaChange International, a leading global multi-screen video software company. A technology innovator and entrepreneur, he was a senior advisor to LinkedIn and was appointed to the White House initiative for education and technology by President Bill Clinton. An adjunct professor of entrepreneurship at USC's Viterbi School of Engineering, Samit is the host of the Wall Street Journal Startup of the Year series.

Table of Contents

1In Defense of Disruption
2Become a Disruptor
3The Disruptor's Map
4Build a Brand of One
5Disruptors at Work and the Value of Intrapreneurship
6In Search of the Zombie Idea
7Pivoting Your Energies
8Unlocking the Value Chain
9Research and Development: Unlocking the Value of Waste
10Design: Disruption Through Aesthetics
11Production: Reuse, Repurpose, Re- create
12Marketing and Sales: Finding the Problem to Fix Your Solution
13Distribution: Unlocking Unattained Value and the Challenge of Unlimited Shelf Space
14Capital Revisited: Other People's Money
15Disruption in the Era of the Crowd
16Disrupt the World
Epilogue: The Self- Disruptor's Manifesto

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