Hooked: Why cute sells...and other marketing magic that we just can't resist
Patrick Fagan





Format: Paperback, 208pp.
ISBN: 9781292074429
Publisher: FT Press
Publication Date: July 2, 2016

Average Customer Review:


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Description and Reviews
From The Publisher:

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.


About the Author

Patrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.

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