Julius Caesar, CEO: 6 Principles to Guide & Inspire Modern Leaders
Alan Axelrod





Format: Hardcover, 248pp.
ISBN: 9781402784842
Publisher: Sterling
Pub. Date: August 7, 2012

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Description and Reviews
From The Publisher:

Thanks to Caesar, “crossing the Rubicon” has become a synonym for bold, decisive decision-making where the risks are great—but the rewards can be greater. In his popular CEO series, bestselling writer Alan Axelrod analyzes Caesar as a business leader, using an engaging, conversational style to explore six inspirational principles that constitute Julius Caesar's guiding tenets. From this, Axelrod draws 92 lessons that modern business leaders should learn from this first, great, and iconic CEO.


About the Author

Alan Axelrod is the prolific author of over 60 popular business and history books, including Sterling's CEO, Profiles in, and Real History series. He has been a creative consultant and on-camera personality for documentary series on A&E and Discovery Channel, among others, and has appeared on MSNBC, CNN, CNBC, Fox, and numerous radio programs, including NPR. He has been featured in BusinessWeek, Fortune, Men's Health, Cosmopolitan, and newspapers including Atlanta Journal-Constitution and USA Today. Axelrod lives in Atlanta, GA.


Table of Contents

	Introduction: The Noblest Roman of Them All	1
1	Vision and Strategy	21
2	Decision and Action	57
3	Negotiation and Persuasion	97
4	Tactics and Techniques	119
5	Communication and Motivation	155
6	The Valor Proposition	185
	A Caesarian Timeline	205
	Further Reading	212
	Lesson Index	214
	Index	231
	Sterling Books Alan Axelrod	240

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