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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

Erich Joachimsthaler

Retail Price: $29.95
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Format: Hardcover, 272pp.
ISBN: 9781422101650
Publisher: Harvard Business School Press
Pub. Date: May 17, 2007

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From The Publisher:

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library.

This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.


"Hidden in Plain Sight gives us a fascinating tour around the global block on innovation."
—The Financial Times, April 11, 2007

"Joachimsthaler's new book is required reading for the team at 1-800-Flowers.com. It caused us to rethink our efforts around innovation and organic growth."
—Jim McCann, Founder and Chief Executive Officer, 1-800-Flowers.com

"Joachimsthaler can explain why in 30 seconds -- and vastly more importantly, he shows us how we can find those true innovations that are right there in front of us, as he has done for dozens of companies in his illustrious career."
—David Palfenier, President, Conagra Grocery Foods

"Hidden in Plain Sight is an indispensable guide for companies' decision makers who want to innovate beyond hampering paradigms: in the complex environment of global markets, it helps to win and to seize infinite business opportunities by enlightening on a totally new concept of marketplace."
—Francesco Trapani, Chief Executive Officer, Bulgari Group

"....understanding the factors that lead to profitable growth is the cornerstone of a company's future success. Joachimsthaler provides insights on what the customer is really demanding and on how to transform this knowledge to competitive advantage and customer advantage....."
—Andrew Gould, Chairman and Chief Executive Officer, Schlumberger Limited

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About the Author

Erich Joachimsthaler is the Founder and Chief Executive Officer of Vivaldi Partners, a strategy and marketing consulting company.

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