Breaking Out: How to Build Influence in a World of Competing Ideas
Description and Reviews
From The Publisher:
In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.
“In Breaking Out, John Butman gives the marketplace of ideas the human form it deserves. He vividly explores the life history of ideas, the people who espouse them, and the world into which they are flung.”
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About the Author
John Butman advises and collaborates with individual context experts and leaders of global companies, not-for-profit institutions, consultancies, and government organizations, helping them shape and express their ideas and establish idea platforms. He has written or collaborated on many books, including New York Times, Boston Globe, BusinessWeek, and Toronto Globe and Mail bestsellers. His firm, Idea Platforms, is based in Cambridge, Massachusetts.
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