The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
Description and Reviews
From The Publisher:
In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.
"This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word 'profound'—every sentence should be savored."
Send us your favorite quotes or passages from this book.
• "Those skilled at motivating people to cross a new bridge, to change their beliefs and behavior, are not trying to cajole or manipulate them against their will. Rather, they seek to guide them to a new destination, a transformed way of feeling, thinking and acting that's aligned with their personal desires and values." Pg. 61
About the Author
Tom Asacker is often described as a catalyst and a nonconformist. He is a strategic advisor, an internationally acclaimed speaker, and the author of six books. Beyond his success as a speaker and author, Tom is a former corporate executive and an accomplished entrepreneur. He is a recipient of the George Land Innovator of the Year Award. He holds medical patents and product design awards and is recognized by Inc. magazine, MIT, and the Young Entrepreneurs' Organization as a past member of their Birthing of Giants entrepreneurial executive leadership program. Today Tom helps professionals and organizations grow their brands by connecting deeply with the feelings and beliefs of their audiences, and by creating value that truly improves their lives.
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