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Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business Previously Collapse of Distinction: Stand Out And Move Up While Your Competition Fails Scott McKain 
 Format: Hardcover, 264 pp. ISBN: 9781608324262 Publisher: Thomas Nelson Pub. Date: March 24, 2009 Average Customer Review: 
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: Can your customers tell the difference between you and the competition? It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. If a business is going to thrive, it has to rise above the fray. In The Collapse of Distinction, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition. Reviews "In challenging economic times, this is the one book every business owner MUST read. Collapse of Distinction is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from Collapse of Distinction, you will set the standard of excellence for your industry and make your competition irrelevant." —Joseph Michelli, PhD, speaker, consultant, and author of The Starbucks Experience, The New Gold Standard, and When Fish Fly "Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice." —Jeffrey Gitomer, author of The Little Red Book of Selling "The primary need today is to constantly present ourselves as different from-and better than-those we compete with! Scott McKain's latest book, Collapse of Distinction, is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!" —Don Hutson, co-author of the #1 New York Times bestseller The One Minute Entrepreneur, and CEO of U. S. Learning "In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's Collapse of Distinction may just save our sanity and common sense with his positive approach to business and life itself." —Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of the best-selling book G.I. Joe and Lillie
 Reader's Index Send us your favorite quotes or passages from this book. • "If you cannot find it within yourself to become emotional, committed, engaged, and yes, fervent about differentiation, then you had better be prepared to take your place among that vast throng of the mediocre who are judged by their customers solely on the basis of price. It is the singularly worst place to be in all of business. If you aren't willing to create distinction for yourself in your profession--and for your organization in the marketplace--then prepare to take your seat in the back, with the substantial swarm of the similar, where tedium reigns supreme." Pg. xvii • "You do not need to change everything about how you do business to create distinction. Start by walking through your list of points of contact with customers, reframing and redefining how you perceive each moment of interaction. From these new perspectives, you can then begin to create specific points of differentiation with your customers. By developing your professional laundry list from the exercise—and recognizing that if these practices are the industry standard, then they will almost always fail to create distinction for you—you are taking an important first step in disciplining yourself as a professional to develop differentiated methods and tactics. Different is not just good, different is better." Pg. 145 About the Author Scott McKain is Vice Chairman of Obsidian Enterprises, recently named one of the "fastest growing public companies" in the country-as well as Vice Chairman of Durham Capital Corporation. In addition, McKain is the co-founder of The Value Added Institute, a think-tank researching the impact on organizations of creating the enhanced customer experiences that generate greater client loyalty. His client list for speeches, seminars, and consulting is a "Who's Who" of corporations (such as GE, IBM, Phillips, and hundreds more). He has appeared on platforms in all fifty states and fourteen countries. A member of the Professional Speakers Hall of Fame, Scott also makes appearances on FOX News Channel and other major media outlets as an expert commentator. Scott, his wife, Tammy, and sons Corbin and Faron Byler live in Indianapolis, Indiana. Table of Contents
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