The Culture Secret: How to Empower People and Companies No Matter What You Sell
David Vik





Format: Hardcover, 000 pp.
ISBN: 9781608324026
Publisher: Greenleaf Book Group
Pub. Date: February 5, 2013

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Description and Reviews
From The Publisher:

Why is a great company culture so rare? How can you make sure your organization has one? The good news is that creating an inspiring and sustainable culture is not as hard as you might think. Dr. David “Doc” Vik reveals the keys to success in The Culture Secret.

A remarkable culture begins with visionary leaders who help their teams take a holistic approach to creating engagement inside their companies and sharing it with customers. Discover how to take culture beyond casual Friday and into more meaningful conversations like:

• Driving Vision
• Defining Purpose
• Clear business model
• Unique/WOW factors
• Meaningful Values
• Inspired Leadership
• Great customers and customer service
• Brand enhancement
• Experience and the emotional connection

If you don’t think you have to focus on attracting—and retaining—the best employees in today’s hypercompetitive war for talent, you are living in the past. The employees and customers of today have a choice and a voice. The secret to culture is simple: take care of your people, never stop innovating, and leave customers wowed. Build a better culture to secure the future for any organization.


About the Author

David “Doc” Vik is the founder and CEO of The Culture King (thecultureking.com). As coach at Zappos, Vik helped to drive the culture that received worldwide attention and was featured on 60 Minutes and Dateline and countless other national media outlets. His culture techniques and strategies have helped companies in many different business sectors attract and retain high-quality, engaged employees and loyal customers, enabling them to grow at unprecedented rates. Dr. David “Doc” Vik is the founder and CEO of The Culture King, through which he promotes his Vision: “To Empower People and Companies.” His Culture techniques and strategies yield net results in many different business sectors by attracting and retaining high-quality, engaged employees and loyal customers, while allowing companies to grow at unprecedented rates. Before founding his own The Culture King, Doc held the role of coach at Zappos.com, where he helped to drive the Culture. Before joining the team at Zappos, he founded and directed one of the most successful chiropractic clinics in the United States.


Table of Contents

	Introduction	1
	This Is What We Are Doing—Vision	15
	This Is Why We Are Doing It—Purpose	41
	This Is What Will Fuel us—Business Model	61
	This Is What Makes us Stand Out—unique/WOW Factors	91
	This Is What We Care About—Values	117
	This Is What Is and What Could Be—Culture	133
	This Is Empowering and Passing the Torch—Leadership	173
	This Is the Group of Champions—human Resources or human Empowerment	203
	This Is Essential to the Process—Customers & Customer Service	219
	This Is the Pot of Gold If We Do It Right—Experience & the Emotional Connection	251
	Conclusion	273
	A Few Things to keep in Mind	274
	All I Could Do Was Say No	275
	Acknowledgments	276
	Index	277
	About the Author	287

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