Creative Thinkering: Putting Your Imagination to Work
Description and Reviews
From The Publisher:
Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Best-selling creativity expert Michael Michalko shows that in every field of endeavor, from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts.
“Michael Michalko alters thinking, and his books alter actions. Creative Thinkering is amazing in three ways: it’s easy to read, easy to understand, and easy to apply the minute you read it. Every time I read a chapter in a Michael Michalko book I learn something so new, I say, ‘aha!’ So will you.”
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About the Author
Michael Michalko is one of the most acclaimed creativity experts in the world. His bestselling books include Thinkertoys, ThinkPak, and Cracking Creativity. He has given speeches, workshops, and seminars on fostering creative thinking for clients ranging from associations and government agencies to Fortune 500 corporations, such as DuPont, Kellogg’s, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, Wal-Mart, Gillette, and Hallmark. He lives in Rochester, New York.
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