The Idea-Driven Organization: Unlocking the Power in Bottom-Up Ideas
Alan G Robinson and Dean M Schroeder
Description and Reviews
From The Publisher:
Most companies, if they solicit employee ideas at all, essentially just set up a suggestion box, which employees know from experience is where ideas go to die. So nothing happens. But innovation is not an option—it’s the key to survival. And innovation needs new ideas. So where are those ideas going to come from? Using numerous examples, Robinson and Schroeder argue that the employees who interact directly with your customers, make your products, and provide your services are in the best position to see where problems exist and what improvements and new offerings would have the most impact.
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About the Authors
Alan G. Robinson is a professor at the Isenberg School of Management of the University of Massachusetts Amherst. He has served on the board of examiners of the United States Malcolm Baldrige National Quality Award. His research into the best and worst practices in continuous improvement has won a number of awards and has taken him into organizations in many countries around the world. He has advised more than sixty organizations in some ten countries on how to improve their creativity.
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