Disruption Denial: How Companies Are Ignoring What Is Staring Them in the Face
David Guillebaud





Format: Hardcover, 224pp.
ISBN: 9781910649770
Publisher: Lid Publishing
Pub. Date: January 24, 2017

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Description and Reviews
From The Publisher:

You would think that established companies with their histories, their workforces, their brands, their products and services, their capabilities of all kinds, must surely be able to co-exist with the new digital age corporations after the 4th Industrial Revolution. But there is no divine right that they will do so. Many, perhaps most, will not make the transition to sustainable survival.

In this important book, David Guillebaud explores the forces of disruption – digital technologies, Big Data, algorithms, millennial customers, new business and organizational models – showing where they will affect traditional businesses. He demonstrates that the inertia of many companies in the face of fundamental disruptive forces is explained by managerial denial and he explores why this is so. But all is not necessarily lost. He shows what it takes to move beyond denial to acceptance of reality, the things that must be done for there to be a prospect for survival in the disruptive age, and alternative strategies for success. And what leaders for this new world look like!


About the Author

David Guillebaud is an experienced management consultant who has worked with some of the world's leading companies. He is currently an Associate Partner at Elix-IRR consultancy. David Guillebaud is an experienced management consultant who has worked with some of the world's leading companies. He is currently an Associate Partner at Elix-IRR consultancy.

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