LeaderShop
Title Index
A-K  L-Z

. Search Books . Bestsellers . What's New . LeaderShop
Main Page
. Help . View Cart

BookInfo
 Description and Reviews
 Table of Contents
 Read An Excerpt
 Find Similar Items

.
See Also:
. Business

. . .

3ways.gif - 4229 Bytes
Secure Online Ordering Guaranteed!

 
 

connections

To visit Malcolm Gladwell's site go to Gladwell.com.
 

 


The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell


0316346624
Retail Price: $16.99
LS Price: $11.55
You Save: $5.44 (32%)


Availability: Usually ships within 24 hours.

Format: Paperback, 303pp.
ISBN: 9780316346627
Publisher: Little, Brown & Company
Pub. Date: March 2000

Hardcover Edition

Average Customer Review:
leadership

.

.
 
Order This Book!

Add To My Cart

view cart
email friend
 

Secure Order Guarantee

Item No: 9780316346627



leadership
Description and Reviews
From The Publisher:

With a New Afterword by the Author.

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

.
Reviews

Malcolm Gladwell proposes a fascinating and possibly useful theory in The Tipping Point...what makes his book so appealing is the way he approaches his subject...he follows his precept of his subtitle and explores the little things that make a big difference...
New York Times


...a fascinating book that makes you see the world in a different way.
Fortune Magazine


Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide.
— Hawthorne, The San Francisco Chronicle Book Review


The Tipping Point, by Malcolm Gladwell, is a lively, timely and engaging study of fads... Gladwell, who made his career in journalism as a science writer, has a knack for explaining psychological experiments clearly; The Tipping Point is worth reading just for what it tells us about how we try to make sense out of the world.
— Alan Wolfe - The New York Times Book Review


From Library Journal  
This genial book by New Yorker contributor Gladwell considers the elements needed to make a particular idea take hold. The "tipping point" (not a new phrase) occurs when something that began small (e.g., a few funky kids in New York's East Village wearing Hush Puppies) turns into something very large indeed (millions of Hush Puppies are sold). It depends on three rules: the Law of the Few, the Stickiness Factor, and the Power of Context. Episodes subjected to this paradigm here include Paul Revere's ride, the creation of the children's TV program Sesame Street, and the influence of subway shooter Bernie Goetz. The book has something of a pieced-together feel (reflecting, perhaps, the author's experience writing shorter pieces) and is definitely not the stuff of deep sociological thought. It is, however, an entertaining read that promises to be well publicized. Recommended for public libraries.—Ellen Gilbert, Rutgers Univ. Lib., New Brunswick, NJ Copyright 2000 Cahners Business Information.

leadership
About the Author

Malcolm Gladwell is a staff writer for The New Yorker and a bestselling author of narrative nonfiction that examines the intersection of science and culture. In 2005, Time Magazine named him one of the 100 Most Influential People.

leaders
Table of Contents

Introduction3
 
1The Three Rules of Epidemics15
2The Law of the Few: Connectors, Mavens, and Salesmen30
3The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus89
4The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime133
5The Power of Context (Part Two): The Magic Number One Hundred and Fifty169
6Case Study: Rumors, Sneakers, and the Power of Translation193
7Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette216
Conclusion: Focus, Test, and Believe253
Afterword: Tipping Point Lessons from the Real World261
Endnotes281
Acknowledgments293
Index295



leadership
Customer Reviews
Write your own online review.


Find Items On Similar Subjects
Outliers: The Story of Success
The Tipping Point - Hardcover
Blink : The Power of Thinking Without Thinking
The Arc of Ambition: Defining the Leadership Journey
Unleashing the Ideavirus
Permission Marketing

.
 
leadership
TITLE INDEX: A-K  L-Z | SEARCH | BESTSELLERS | WHAT'S NEW | OUT OF PRINT | HELP | PRIVACY & SECURITY | Leading Blog | LeaderShop Main Page

All prices subject to change and given in U.S. Dollars.

Copyright ©1998-2013 LeadershipNow / M2 Communications, LLC All Rights Reserved


All materials contained in http://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. LeadershipNow is a trademark of M2 Communications, LLC.
.