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ē Embracing The Dip

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)


Seth Godin



9781591841661
Retail Price: $12.95
LS Price: $9.70
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Format: Hardcover, 86pp.
ISBN: 9781591841661
Publisher: Portfolio Hardcover
Pub. Date: May 10, 2007

Average Customer Review:
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Description and Reviews
From The Publisher:

The best business books change the way you look at something - forever. The Tipping Point, The Long Tail, and Purple Cow are simple books about simple topics...but they changed the way millions do their jobs.

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At that point, you might be in a Dip (which will get better if you keep pushing) or a Cul-de-sac (which will never get better, no matter how hard you try). The hard part is knowing the difference and acting on it.

According to bestselling business author Seth Godin, what really sets superstars apart from everyone else is the ability to give up on Cul-de-sacs while staying motivated in Dips. Winners quit fast, quit often, and quit without guilt - until they commit to beating the right Dip for the right reasons.

This is equally true for entrepreneurs, pop singers, weightlifters, and car salesmen. Today's world rewards the people and organizations that are the best in the world at what they do. If you can be #1 in your niche, you'll get more than your fair share of profits, glory, and job security. But you'll never be #1 at anything without picking your shots very carefully.

The Dip is a short, fun-to-read book in the tradition of Fish, packed with powerful ideas and a graph that changes everything. It will forever alter the way people think about quitting - and success.

 
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Reader's Index 
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ē "Strategic quitting is the secret of successful organizations. Reactive quitting and serial quitting are the bane of those that strive (and fail) to get what they want. And most people do just that. They quit when itís painful and stick when they canít be bothered to quit." Pg. 16
 

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About the Author

Seth Godin is the author of seven international bestsellers: Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough, Purple Cow, Free Prize Inside!, and All Marketers are Liars. He is also the editor of The Big Moo and one of the most popular business bloggers.

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Table of Contents
Being the Best in the World is Seriously Underrated3
If You're Not Going to Get to #1, You Might As Well Quit Now59
The Best in the World79
Acknowledgements81


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