The New Art of the Leader
William A. Cohen





Format: Paperback, 320pp.
ISBN: 9780735203594
Publisher: Prentice Hall Press
Pub. Date: May 1, 2002

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Description and Reviews
From The Publisher:

A fully updated edition of the management classic--widely praised by CEOs and military commanders--celebrating military leadership as a winning model for effective leadership in business. Recent research published in Fortune Magazine and The Wall Street Journal not only laud military methods for business, but one survey indicates that the military profession is one of the most respected in the country.

William Cohen, a prolific author of business books who has a wealth of leadership experience as both a military officer and a corporate executive, now updates his best-selling leadership manual for a new generation of aspiring leaders. With a firm focus on the practical and the attainable, Cohen shows precisely how to apply the winning tactics of military leadership to modern business. This revised edition features outstanding leadership examples from Desert Storm and Bosnia, including the experiences of General Norman Schwarzkopf and General Colin Powell. Every concept and every technique is demonstrated by a real life example from battle and/or the boardroom. It also showcases the skills and drive of remarkable business leaders, such as Andy Grove (Chairman and CEO, Intel), Steven Speilberg, and Howard Schultz (CEO, Starbucks). The New Art of the Leader teaches exactly how to apply military leadership techniques from all military services, many countries, and many centuries to modern businesses using dramatic examples from both combat and civilian organizations.


About the Author

William Cohen, Ph.D., Major General USAFR, Retired, has been a combat leader in the American and Israeli air forces and a corporate leader for many organizations. He is the author of more than 40 books on business and leadership topics. A former president of the West Point Society of Los Angeles, he lives in Pasadena, California.


Table of Contents

	Preface
	Introduction
1	The Power of Leadership	1
2	The Combat Model: The Eight Universal Laws of Leadership	29
3	How to Attract Followship	49
4	Three Additional Ways to Attract Followship	69
5	How to Lead Using the Four Direct-Influence Tactics	85
6	The Four Indirect-Influence Tactics	105
7	How to Develop Your Self-Confidence as a Leader	119
8	How to Build Your Organization Like a Winning Football Team	143
9	Building High Morale and Esprit de Corps	163
10	How to Coach Your Winning Team	179
11	Secrets of Motivation	201
12	Seven Steps to Taking Charge in Crisis Situations	223
13	Seven Actions to Develop Your Charisma	247
14	Leader Problem Solving and Decision Making	271
15	Take Action!	295
	Index	297

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