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The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber

Retail Price: $20.99
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Format: Paperback, 288pp.
ISBN: 9780887307287
Publisher: Harper Business
Pub. Date: May 1998

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Item No: 9780887307287

Description and Reviews
From The Publisher:

A completely revised edition of the groundbreaking bestseller that provides the key ingredients to developing a prosperous small business venture.


Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here.
—Library Journal, Mark Guyer, Stark City District Library, Canton, Ohio


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About the Author

Michael E. Gerber is the founder and CEO of E-Myth Worldwide, based in Santa Rosa, California. He is also the bestselling author of The E-Myth Contractor, The Power Point, The E-Myth, The E-Myth Revisited, and The E-Myth Manager, as well as a highly sought-after speaker and small business revolutionary.

Table of Contents

Pt. IThe E-Myth and American Small Business7
Ch. 1The Entrepreneurial Myth9
Ch. 2The Entrepreneur, the Manager, and the Technician19
Ch. 3Infancy: The Technician's Phase34
Ch. 4Adolescence: Getting Some Help43
Ch. 5Beyond the Comfort Zone51
Ch. 6Maturity and the Entrepreneurial Perspective68
Pt. IIThe Turn-Key Revolution: A New View of Business77
Ch. 7The Turn-Key Revolution79
Ch. 8The Franchise Prototype91
Ch. 9Working On Your Business, Not In It97
Pt. IIIBuilding a Small Business That Works!115
Ch. 10The Business Development Process117
Ch. 11Your Business Development Program134
Ch. 12Your Primary Aim136
Ch. 13Your Strategic Objective149
Ch. 14Your Organizational Strategy166
Ch. 15Your Management Strategy187
Ch. 16Your People Strategy197
Ch. 17Your Marketing Strategy218
Ch. 18Your Systems Strategy234
Ch. 19A Letter to Sarah253
Epilogue: Bringing the Dream Back to American Small Business259
Afterword: Taking the First Step267

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