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The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It Michael E. Gerber Format: Paperback, 288pp. ISBN: 9780887307287 Publisher: Harper Business Pub. Date: May 1998 Average Customer Review: For Bulk Orders Call: 626-441-2024 Description and Reviews From The Publisher: A completely revised edition of the groundbreaking bestseller that provides the key ingredients to developing a prosperous small business venture. Reviews Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. —Library Journal, Mark Guyer, Stark City District Library, Canton, Ohio
About the Author Michael E. Gerber is the founder and CEO of E-Myth Worldwide, based in Santa Rosa, California. He is also the bestselling author of The E-Myth Contractor, The Power Point, The E-Myth, The E-Myth Revisited, and The E-Myth Manager, as well as a highly sought-after speaker and small business revolutionary. Table of Contents
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