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W.A.Y.M.I.S.H.: Why Are You Making It So Hard ...for me to give you my money? Ray Considine & Ted Cohn 
 Format: Paperback, 189pp. ISBN: 9780967324500 Publisher: Waymish Publishing Company Pub. Date: May 1998 Featured in the February 2001 Bottom Line Business  Average Customer Review: 
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: Even one small, stupid, unthinking mistake when dealing with a customer can trigger this business-killing phrase: " I'm never coming back here again!" ...and you've lost a customer for life! This book tells you how to:.
Learn How to Create Customers for Life! This is not a collection of stories about stupid customer service mistakes. And it's not "yet another treatise" on Customer Service excellence. It is an educational and training book reported in storytelling style. All the stories are true. Use these stories in brief staff and employees meetings. Have your people solve the problems. Have them volunteer answers and suggest better ways customers should have been served. Quick regular sessions like this will make your people aware of how pervasive the "WAYMISH bug" is . . . and how it bites even the biggest and best corporations. Most importantly, it will teach your people how valuable Lifetime Customers can be to your business . . . and the terrible cost of losing any customer.
—Al Ries, Chairman, Ries & Ries, Atlanta, GA
About the Author Ray Considine was an in-your-face, always on, energized Irishman who could provide a steady stream of valuable – and useable – ideas for your business, your staff or your sales force. He didn’t come with some prepackaged “this year’s speech.” He was flexible, up-to-the-minute. Hugely curious. Asked lots of questions – and listened. Then he delivered. He thought fast, talked fast, knew more about sales, marketing, and promotion and how to keep customers, than anybody you were likely to meet in a lifetime. An exceptional story teller, he made people laugh, learn and remember the lessons. Ray Considine was a Harvard graduate who wore a lot of hats: speaker, teacher, motivator, salesman, storyteller, author, and friend. Table of Contents
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