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Unleashing the Ideavirus Seth Godin with Forward by Malcolm Gladwell 
 Format: Paperback, 234pp. ISBN: 9780786887170 Publisher: Do You Zoom, Inc. Pub. Date: October 2001 Average Customer Review: 
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: If you don’t have time to read the whole book, here’s what it says: Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. If you’re looking for mindblowing new ideas, you won’t find them in this, or any other marketing book. Guerrilla marketing, 1:1 marketing, permission marketing—these ideas are not really new, but they are thoughtful constructs that let you figure out how to do marketing better. The fact is, if we built factories as badly as we create advertising campaigns, the country would be in a shambles. This book will help you better understand the time-honored marketing tradition of the ideavirus, and help you launch your own. (From the Introduction) The author of the New York Times besteller Permission Marketing (and the man Businessweek called "the ultimate entrepreneur for the Information Age) knocks down the last barriers between market and customer in Unleashing the Ideavirus. Unleashing the Ideavirus is a manifesto that shows that ideas, just like viruses, can become contagious. And, counter to traditional marketing wisdom, which tries to count, measure and manipulate the spread of information, this book suggests that the information can spread most effectively from customer to customer, rather than from business to customer. This principal—which Godin calls the ideavirus—is a call to arms to marketers. In creating an ideavirus, marketers produce an environment where an idea can replicate and spread. And then it's the virus that does the work, not the marketer. We're all in the idea business, says Godin, and in the new economy, the ideas that spread fastest win. Unleashing the Ideavirus makes a case for this nearly friction-free marketing scenario, offers a "recipe" for creating your own ideavirus, identifies the necessary players for a successful ideavirus (the sneezers, the hive, the vector, and more), and shows how any business—large or small—can use ideavirus marketing to succeed. Stop marketing at people! Turn your ideas into epidemics by helping your customers do the marketing for you.
—Jay Levinson, author of Guerrilla Marketing
About the Author Seth Godin is the author of numerous books, including the national bestseller Permission Marketing. He was the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo! in 1998. Godin served as Vice President of direct Marketing for Yahoo! until early 2000, when he left to devote time to writing and speaking. Table of Contents
Find Items On Similar Subjects  Permission Marketing eMarketing The Tipping Point: How Little Things Can Make a Big Difference
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