eMarketing : Reaping Profits on the Information Highway
Seth Godin
Format: Paperback, 262pp.
ISBN: 9780399519048
Publisher: Perigee
Pub. Date: March 1995
Average Customer Review:
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Description and Reviews
From The Publisher:
Offering advice from experts and industry leaders, Godin shows small business owners, entrepreneurs, marketing directors, and individuals how to profit from the new technologies--from computer bulletin boards, informercials, 800- and 900-numbers, and database marketing to audiotext, the Internet, and CD-ROM. This one-of-a-kind groundbreaking guide takes you on a tour of the technologies that are revolutionizing the way we do business - and tells you how to reach your target market at the touch of a button. Today the phrase "instant millionaire" is no longer a pipe dream: entrepreneurs and executives across the nation are discovering unprecedented - and unlimited - profit potential. In this invaluable book, experts and industry leaders guide you along the information superhighway, explaining in clear layman's terms how cutting-edge technologies work - and how they can work for you.
Table of Contents
| Foreword | 1 | | Introduction | 3 | | Database Marketing | 19 | | Marketing by Fax | 51 | | Audiotext | 103 | | Multimedia | 133 | | Infomercials | 163 | | Bulletin Boards | 205 | | The Internet | 229 | | Money-saving Offers | 263 |
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