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Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate
Doug Hall

Retail Price: $16.99
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Format: Paperback, 340pp.
ISBN: 9781578601790
Publisher: Emmis Books
Pub. Date: April 2005

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Item No: 9781578601790

Description and Reviews
From The Publisher:

Doug Hall has been called America's #1 New Product Idea Man by Inc. Magazine, A&E Top 10 and CIO Magazine, a title earned due to his outstanding work with such industry leaders as American Express, Ford Motor Company, Disney, Johnson & Johnson, Hewlett-Packard, Tropicana, AT&T and Frito-Lay.

After 10 years with Procter & Gamble Co., where he became that company's first "master marketing inventor," he now runs the Eureka Ranch, a work-hard, play-hard haven where he helps companies create breakthrough ideas for new products and services. This work, in combination with his years of consulting and researching, led directly to Jump Start Your Business Brain, the best piece of good news for business owners to appear in the last ten years.

Jump Start Your Business Brain is must-have information for business people everywhere, especially small business owners. Why? Because author Doug Hall is on a personal quest--a Robin Hood-like mission to translate the wisdom he's discovered researching top corporations into no-fail, practical tactics for small and medium sized businesses.

Jump Start Your Business Brain is packed with hard-won insight as to what truly works in the marketplace. To make it accessible to all, Doug transforms this real-life market intelligence into six scientific laws that, when applied with diligence, can make any business overflow with good fortune. Readers will learn how to:

* Increase sales by 10 to 50% by sharpening customer communications--not by spending additional money
* Transform business offerings to enjoy a higher profit margin
* Take charge of their future by increasing their skills at identifying and exploiting business opportunities

What makes this business book different from all the rest? Its laws of success are developed on scientific data and original research drawn from over 4,000 new products and services and over 6,000 front-line development groups.

Even better, the purchase of this book also entitles the reader to conduct a Merwyn simulated test market on the probability of success for their own business plan/idea. Merwyn, the computer "brain trust" for all Doug's data and research, will run an Idea Scan (via a single-use password protected within the book--a $500 value) which will allow crucial analysis for their business.

Finally, the promise of these scientific laws spring to life for the reader in dozens of small business success stories, including Village Pottery, Mo Hotta Mo Betta, College of Piping, Woolly Ware, Island Winds, Cavendish Figurines, Seasons in Thyme and Island Pewter.

Every copy of Jump Start Your Business Brain provides customers with access to one FREE Merwin Idea Scan--a $500 value!

Merwyn is a simulated test marketing system for business ideas. It allows test marketing of a new business, product, service or advertising idea before investing time and money in its execution.

Marketplace data indicates that ideas selected to go to market are successful only 25% of the time. An 845-case validation found Merwyn to have a 70% to 90% accuracy picking winners--thus dramatically reducing business risk. Merwyn's accuracy comes from:

1) Modeling what customers "do" as opposed to what they "say,"
2) Analyzing probability of success relative to millions of data points and
3) Eliminating the emotional bias that is common when pursuing new ideas.

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About the Author

Doug Hall is the founder of Eureka Ranch, a Cincinnati company that specializes in new business development, training and consulting. Doug Hall and his family live in Cincinnati, Ohio.

Table of Contents
Foreword by Tom Peters

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