Ogilvy on Advertising
David Ogilvy





Format: Paperback, 224pp.
ISBN: 9780394729039
Publisher: Random House
Pub. Date: March 1987

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Description and Reviews
From The Publisher:

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business".


About the Author

David Ogilvy (Bonnes, France at Touffou) is the founder of Ogilvy and Mather, one of the top advertising agencies in the world.


Table of Contents

1	Overture	7
2	How to produce advertising that sells	9
3	Jobs in advertising — and how to get them	31
4	How to run an advertising agency	45
5	How to get clients	58
6	Open letter to a client in search of an agency	66
7	Wanted: a renaissance in print advertising	70
8	How to make TV commercial that sells	103
9	Advertising corporations	117
10	How to advertise foreign travel	127
11	The secrets of success in business-to-business advertising	137
12	Direct mail, my first love and secret weapon	143
13	Advertising for good causes	150
14	Competing with Procter & Gamble	155
15	18 miracles of research	158
16	What little I know about marketing	167
17	Is America still top nation?	173
18	Lasker, Resor; Rubicam, Burnett, Hopkins and Bernbach	189
19	What's wrong with advertising?	206
20	I predict 13 changes	217
	Reading List	218
	Index	219

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