Or are you an entrepreneur starting a new business? This book demonstrates how to establish a trajectory to flourish by harnessing whatever the unstoppable and unpredictable forces you may encounter, whether in the traditional or digital economy.

The authors present new ways to recognize and understand the forces that are impacting you so you can develop the right vision, and implement the correct strategy to consistently and effectively turn them to advantage. Rejecting old habits such as expending resources to combat or neutralize forces over which you cannot control, The Irresistible Growth Enterprise instead describes revolutionary, yet common sense, management principles that will lead you to breakthrough gains. It also explains how to spread the necessary skills throughout your organization in order to enjoy the highest level of effectiveness.

Irresistible forces come in many forms including exponential technological development, frequently changing and ever more demanding customer expectations, rapid shifts in the economy, new regulations, fluctuating financial and currency markets, as well as the emergence of new competitors and increasing price pressures as the pace of globalization accelerates. Companies that have ridden such forces well in the past—such as Microsoft, Cisco Systems, Starbucks, and AOL—have grown from startups to billion dollar sales corporations in ever shorter periods of time.

Which forces will be most important for your organization tomorrow? How can they propel your business to irresistible growth? While you cannot accurately predict their direction or timing, applying the principles of The Irresistible Growth Enterprise will enable you to position yourself to always benefit quickly from shifts, and open an ever-expanding lead over your competitors. Here are new questions you need to ask yourself about your business, new ways to answer them, and new processes to employ to pursue your winning course.

Tomorrow's leaders will be those who excel at using all irresistible forces to best advantage. The Irresistible Growth Enterprise offers you the key to grasping your full potential for immediate and sustained breakthroughs.


Reviews

"Change is an inevitable consequence of staying in business these days. This book leads you to an understanding of the drivers of that change and provides guidance in turning change into sustainable competitive advantage."

"This remarkable resource will enable you to move rapidly ahead of competitors by utilizing powerful trends to best advantage."

"The greatest business opportunity in my career presented itself as a market collapse. Things worked out well, but a lot of pioneering was involved. Today, executives encountering such circumstances have help—in the form of Don Mitchell's and Carol Coles' The Irresistible Growth Enterprise."

In our industrial gas business, the major challenges ahead include currency fluctuations, volatile local economies around the globe, and changed customer needs. These factors can quickly turn prosperity into problems and vice versa. The Irresistible Growth Enterprise defines the flexibility one needs to turn all of these uncontrollable events to advantage."

"Learning to be flexible is one of management's toughest challenges. The Irresistible Growth Enterprise shows you how to become adroit and energized by unexpected changes."

"Every executive is interested in the subject of what it takes to achieve business breakthroughs. Don Mitchell and Carol Coles have impressive consulting and research credentials for examining this subject. Their new book effectively presents both the fundamental concepts and practical strategies for taking irresistible forces and making them work for you as your tailwinds for success."

The route to value creation often comes through the seeming roadblocks of change. Don Mitchell and Carol Coles share many insights on how to make the most -- and best -- out of trouble."

In 1981, Mr. Mitchell founded Mitchell Investment Management Company, Inc., a firm specializing in acquisitions. He also serves as its president. Mr. Mitchell's clients are primarily successful executives in major corporations and entrepreneurs. Mr. Mitchell has been quoted in Business Week, Chief Executive Magazine, Dun's Business Month, Financial World, Forbes, Fortune, Institutional Investor, Money, The New York Times, and the Wall Street Journal, and by ABC News and United Press International concerning business strategy and investments

Carol Coles is president, COO and co-founder of Mitchell and Company. She is a co-author of The 2,000 Percent Solution (AMACOM 1999). She also is co-administrator and designs and conducts research for three organizations: Share Price Growth 100, which focuses on better understanding how transactions affect value; Leading Division Presidents 100, which works on operating performance improvements; and Outstanding Chief Executive Officers.